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, will retain local media agencies in different European territories, including Zenith's through-the-line subsidiary, Zed, in the UK. However, Starcom, Electrolux's UK agency until two years ago, will be tasked with developing a central strategy and communications plan for the brand. The agency will also draw up strategic ...
with an undisclosed number of agencies about the task. There will be a two-round pitch for the international ... this campaign in the key European markets. The agency appointed will be briefed to contemporise and redefine ...
agencies find her inspirational. "She's a client everyone enjoys working with," declares Cilla Snowball ... . She is even moved to suggest that agencies are not recognising and reacting to what's been going ... tried to tap into the collective wealth of its experience. She uses her agency networks in similar ...
Pure Beauty, Boots' premium cosmetics chain, is to launch a new wave of multi-channel activity in the run-up to Christmas. The integrated campaign, through Agency Republic, uses the strapline ... and white Yuletide colours. Agency Republic was appointed to the Pure Beauty business in July ...
WWAV Rapp Collins has won the 3 million brief to handle direct marketing for L'Oreal's Garnier and Maybelline cosmetics brands. The non-roster agency WWAV pitched against roster agencies, including ... but wanted ideas from non-roster agencies. Recent DM campaigns include one through TMW for its anti ...
Butchers, the pet food manufacturer, will choose between Mother, Soul, Farm and Clemmow Hornby Inge for the 4 million creative assignment.
executives in agencies and production companies are suffering from increased levels of stress - suggests ... , the IPA has plans for a code of practice to help agencies tackle the issue before the symptoms become ... , problematic use, including drug taking in the workplace. Agency bosses have casually confessed to Campaign ...
-Erickson, which is the outgoing agency. Reckitt's beef is that the Chicago office of FCB handles another ... . Procter playing it from both ends towards the middle. For example, when it suits WPP to strike a multi-agency ... networks handle Unilever when WPP bought Y&R. So Reckitt's actions are understandable. Agencies ...
Procter & Gamble's direct marketing roster review has moved to a second stage. Agencies including Joshua, IMP, Leonardo, Tullo Marshall Warren and WWAV Rapp Collins are competing for a place on the roster to create up to 200 local DM campaigns. ...
agencies in the summer, dumping the Havas-owned WCRS from its Vanish account. Roose & Partners picked ... against the two network-backed agencies. The departure of McCann leaves a limited number ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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