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, the Amsterdam-based guerrilla and buzz marketing agency, to its pan-European account. BlueberryFrog will work on a pan-European integrated promotional campaign that will launch next year. The agency was awarded the business after a pitch against agencies including Young & Rubicam's Brand Buzz ...
The interactive ad agency Abel & Baker has been appointed to develop an online marketing campaign...The agency will launch a campaign consisting of two microsites designed to enhance the image of the brand internationally. Both microsites will go live this week. The first microsite is at www.veryveryfredperry.com where users can upload photos of themselves or friends, family and colleagues in Fred Perry clothing ...
The clothing brand Ben Sherman is talking to agencies about its 5 million global above ... by the previous agency, Grey Worldwide. Grey worked on the business for four years and created the strapline ... attitude. British styling." The agency is working on a 90-second cinema campaign which is due to air ...
The swimwear brand Speedo is talking to agencies about relaunching in the UK and the rest of the world. It is thought that Speedo International is asking agencies to come up with a new brand ... marketing boss in January this year. Pentland is still thought to be hunting for a media agency ...
Four TV commercials produced by Soul for Uniqlo are to run in the Japanese fashion retailer's home market from the beginning of next month. The films will augment work produced by the company's Japanese agency, Thynos. ...
to leave the country." WINNER Title: Nike "Run London" Media Agency: MindShare Media Planner: David Wilding Creative Agency: TBWA/London Client: Nike (UK) Brand/Product: Nike "Run London ... Manager: Liam Reynolds Media Agency: Manning Gottlieb Media Media Director: Matt James Account ...
Fellow roster agency, Amsterdam-based 180, has linked with TBWA\ to pitch against Leagas Delaney after Adidas said it wanted to consolidate and save money. Leagas now has the resources ... to be tapping TBWA\Chiat\Day's California agency, creatively headed by Lee Clow. Other networks thought ...
RSCG in June, previously worked on the Diesel account at the Swedish agency Paradiset DDB. This year ... against an undisclosed Italian agency. A pan-European campaign is due to break early in the new ...
Arkwright, the agency set up by the former HHCL & Partners creatives Jim Bolton and Chas Bayfield, has created two characters called Chunky and Stretch for a poster and direct mail campaign for the outsized men's clothing chain High and Mighty. The posters show the two friends poking fun at each ...
Lacoste, the French designer label, has appointed G3, the luxury brands and leisure specialist agency, to handle the media planning and buying for its 500,000 clothing account in the UK. G3's client roster includes the jeweller Theo Fennell. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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