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: IBM Multi-platform Customer Acquisition Pilot Agency: MindShare Creative Agency: OgilvyInteractive ...
from its position on the computing giant's new- media roster. The agency pitched against an undisclosed number of agencies to land the account, which includes the development of business ... simplify navigation around the Microsoft site. "It was essential that we selected an agency ...
was already shot before the creative team had written the scripts. The agencies revel in their finds ... on the existing campaign to create a strong emotional bond between brand and consumers Agency: J. Walter ... to be brought out into the open Agency: Rainey Kelly Campbell Roalfe/Y Charlotte Gravell, brand manager ...
that the game includes. Claydon Heeley Jones Mason is SCEE's usual agency for integrated activity ...
Manchester's Cheetham Bell JWT has been appointed to handle the creative assignment on a 1 million campaign to raise the profile of United Utilities as the north west's water provider. The agency, which won the business in a two-way pitch, is also working with the company to maximise its ...
to The Leith Agency and for Tennent's lager another example of what used to be called a concrete idiom. Here ... . Having achieved phenomenal success with Paul in the "in't milk brilliant" campaign, the same agency ... : Reflect the real reasons for doing sport Agency: Lowe Lintas Writers: Vince Squibb and Tony Barry ...
MediaArc, the BBC's in-house agency, has created a TV campaign for Wessex Water handling all aspects of the creative and media buying for the campaign. This is the first full campaign by the agency, which is part of BBC Resources, since it launched as a separate entity in December 2000 ...
IBM has dropped Havas Advertising's US agency, Brann Worldwide, from its direct marketing ... with the two strategic agency partners on all aspects of direct and interactive marketing communications ... into OgilvyOne and Wunderman has been held up as an illustration of a growing trend among agencies ...
Corporate Edge has won the advertising account for the software company X.hlp after a pitch against the technology specialist agency Beta. Its brief includes developing a new company name. Marketing. ...
Compaq, the world's biggest PC manufacturer, has cut back its 14-strong UK below-the-line agency roster, splitting its 20 million account between just two agencies. Finex, one of Compaq ... branded work. Several small design and promotional agencies have worked on the Compaq roster ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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