20 Dec 2002
that his boss, Simon Rees, knew inside out. Rees had been peerless at managing agency deals while at Carat ...
agencies -- Universal McCann and Initiative. They're still feeling their way forward, so the Magna job ...
ITV is a client of the agency, which puts him in some tricky situations. On the other hand, doesn ...
20 Dec 2002
1. NAKED
Planning agencies clearly have to launch as power trios. Jon Wilkins, John Harlow and Will Collin (l-r) are the much-feted threesome in this case. Carpers say that much of their work is stunt ...
at a smaller agency? Whatever -- a surprising number of media people (rival agencies as well as media ...
20 Dec 2002
against youth audiences across the group's TV, radio and print properties. Agencies love what they hear ...
BROADCASTING
According to more enlightened buyers, the Turner sales teams represent the future. Agencies ...
12 Dec 2002
| by Jeremy Lee,
well-received series presentations to agencies about forthcoming programmes and initiatives and details ...
given the changes in audience delivery, and agencies are taking into account the changed structure ...
this year than previously and a stand-off had developed between some agencies and the TV companies. "Given ...
12 Dec 2002
to be more aggressive. Philippa is bright but needs to get out in front of the agencies more."
Two years ...
for overseeing IPC's advertising output and claims to be pleased with both the agencies, Walsh Trott Chick Smith ...
time of it over the past year and next year looks like being no quieter. Agencies will be relieved ...
11 Dec 2002
| by Ian Darby,
.
PHD, BBC's media agency, handled the decision to select Telegraph Group for the activity. Creative ...
06 Dec 2002
| by Glen Mutel,
communications and relationships with our clients, agencies and suppliers -- this, we believe, is essential ...
05 Dec 2002
| by Jeremy Lee,
It has notified the AAR to draw up a shortlist of agencies to pitch for the £3m business and it is understood that Mediaedge:cia has not been invited to repitch.
In September, the company released slightly ...
Agency's TV and poster work, starting earlier than in previous years.
Irn-Bru's most famous advertising ...
05 Dec 2002
| by Jeremy Lee,
for Reebok, giving the WPP-owned agency the whole of Reebok's European business....and Spain but in France the agency contracted the business out to Media Planning Group.
However ...
single agency was part of a harmonising effort and did not reflect on Initiative's performance.
Last ...
05 Dec 2002
in Close-Up in this week's Campaign. But really it's quite simple. Creative agencies need broader ...
, it's probably even simpler than that: creative agencies need to find new ways to charge for clever ...
: how do you recreate the full-service agency without recreating the full-service agency? There ...