THE BOOK OF LISTS: The 10 best viral campaigns
20 Dec 2002
payback for 1998. It was always going to be a winner. 7. KRAFT The creative agency Attic Media ...
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THE BOOK OF LISTS: The 10 best SMS campaigns
20 Dec 2002
" Beverage Brands' largest marketing campaign through Flytxt and the agency 5 Communication promoted its ... Silver. 5. UIP To promote the teen spook film Long Time Dead, the agency Feref and m-wise developed ... . NESTLE The mobile marketing agency Aerodeon tied up with magazines including Sugar and 19 to target ...
THE BOOK OF LISTS: The 10 Best New-Media Creatives
17 Dec 2002
. It will be interesting to see how the agency moves forward under the auspices of Bartle Bogel Hegarty, which purchased a ...
Manning Gottlieb to fold digital division into parent agency
13 Dec 2002
Manning Gottlieb OMD is to fold its standalone online division into the main agency as part of a...The members of the digital team, which is run by the head of new-media, John-Paul Edwards, will be moved to the individual brand groups around which the agency structures the rest of its media services including press and TV. "This move will allow a lot more client focus and will help to get digital more ...
HOTLINE: Camelot appoints Publicis NetWorks
13 Dec 2002
The Lotto operator, Camelot, has appointed Publicis NetWorks as its online creative agency
PRIVATE VIEW: Gerry Moira, the executive creative director of Publicis
13 Dec 2002
at the holidays Agency: Wieden Maggie Hodgetts, head of design Brief: Waitrose has honestly priced, quality food this Christmas Agency: Banks Hoggins O'Shea/FCB Writer: Chris O'Shea Art director: Ken ... people to give Sekonda XS watches as gifts this Christmas Agency: Campbell Doyle Dye Writer: Sean ...
NEW MEDIA: I-RECALL - DOTCOM WEEKLY AWARENESS SURVEY
13 Dec 2002
Rank Site Agency/Media Adspend Aware
NEW MEDIA: I-RECALL - DOTCOM WEEKLY AWARENESS SURVEY
13 Dec 2002
Rank Site Agency/Media Adspend Aware
NEW MEDIA: WEB WATCH - RECRUITMENT SITES
13 Dec 2002
coming from more than 1,800 recruitment agencies and advertisers.
NEW MEDIA: SPOTLIGHT ON GRANADA SPORT AND INTERACTIVE - Can television shows expect to profit from their websites?
13 Dec 2002 | by ALASDAIR REID
by outside specialist agencies on a contract basis. The process will be overseen by a small group of project ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
