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THE BOOK OF LISTS: The 10 Biggest Account Moves Globally

brought the agency a tidy share of the mobile giant's £1.5 billion international marketing spend - much ... 's global creative agency. 4. MASTERFOODS It was Champagne all round at MediaCom in May after the chief ... million pan-European Sony review. The agency kept its electronic business, while also winning Sony's music ...

Profero beats three to land AstraZeneca global product task

The digital agency Profero has won a £2 million account to work with the pharmaceuticals giant...The win, which will see Profero handle creative work as well as digital planning and buying, came following a competitive pitch against three agencies. All of Profero's seven international offices were ... , with all work being originated out of the UK. Profero will work alongside the US digital media agency ...

Ad recession forces Martin Smith's shop to shut after a year

Rapley Smith Jones, the agency founded by the former Grey Worldwide London chief executive...up the agency in January with Rapley, the former BMP DDB deputy managing director, and Robothan ...

WHY CLIENTS GO SOLO: In the current economic downturn, are agencies an expensive luxury?

Ever think about life without advertising agencies? Some clients do. In fact, some clients don't just think about life without ad agencies, they base their entire communications strategy on the idea, eschewing the traditional agency route for an advertising approach that is more solo than Soho. For many ...

HOTLINE: i-level wins online media account for Specsavers

The digital media agency i-level, which handles the entire new-media work for BT, has won

Toshiba picks WCRS to create £15m Euro branding campaign

and Toshiba's European lead agency, Rempen Partner, have been appointed to implement the brief across Europe. The creative print work has been jointly developed by the two agencies. ...

OMD UK beats Universal McCann to Nestle Purina media account

The agency defeated Universal McCann to pick up the centralised business. It adds £4 million to OMD's existing Nestle petfoods billings. The appointment comes four months after DDB Worldwide was handed the creative brief. Nestle Purina produces brands such as Friskies dog and cat food ...

PRIVATE VIEW: Dave Alexander is the joint creative director at Banks Hoggins O'Shea/FCB

of it, but did the agency say "no" when it should have said "yes"? The Metro ads confuse me. I think ... , something with a bit more "thinking". The agency did well to say no. GOLDEN VALE Project ... cred but offers a great alternative to conventional snacks Agency: Quiet Storm Writer: Becky Clarke ...

Euro RSCG names creative directors

success." Gettins added: "We've both come up through the ranks at the agency, and it's been really ...

REVIEW: Optical Revolution briefs the AAR

agency to create a "big idea" to communicate its offer of designer frames at budget prices. - General

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.