REVIEW: Tetley moves its advertising account into Leo Burnett
13 Dec 2002
incumbent agency, D'Arcy. The original D'Arcy team will be kept on to service the account. - Marketing Week.
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THE BOOK OF LISTS: The 10 Accounts that moved without a pitch
17 Dec 2002
of agencies. 2. 02 Adland went into shock in January with the news that a group of upstarts had challenged ... agency - Vallance Carruthers Coleman Priest. 3. WALKERS It was good news for OMD when the PepsiCo ... of internationally aligning its £25 million UK media planning and buying accounts with the Omnicom-owned agency. 4 ...
HOTLINE: Abbott Mead Vickers BBDO pulls off shortlist
13 Dec 2002
. The agency was the incumbent on the St Ivel portion of the business. Bates UK takes its place
Campbell picks Mother for Fray Bentos' return to TV advertising
13 Dec 2002 | by JENNY WATTS
The agency was awarded the business after the grocery brand held discussions with several undisclosed agencies. The traditional Yorkshire brand has been absent from television for a number of years ... it in the wake of increasing competition from supermarkets' own-label alternatives. The agency's appointment ...
PRIVATE VIEW: Gerry Moira, the executive creative director of Publicis
13 Dec 2002
at the holidays Agency: Wieden Maggie Hodgetts, head of design Brief: Waitrose has honestly priced, quality food this Christmas Agency: Banks Hoggins O'Shea/FCB Writer: Chris O'Shea Art director: Ken ... people to give Sekonda XS watches as gifts this Christmas Agency: Campbell Doyle Dye Writer: Sean ...
CLOSE-UP: LIVE ISSUE/COCA-COLA - Can Coca-Cola realise the true potential of Piccadilly Circus' site?
13 Dec 2002 | by GLEN MUTEL
that has required the dedicated services of a creative agency. However, Coca-Cola, one of the advertisers ... , the executive creative director at Coca-Cola's agency, McCann-Erickson, says: "I don't know why people don't do ... existing roster agencies suggest it has big ambitions for the billboard. As such, the company is believed ...
CHI boosts Premier Foods account with Rowntree's Jelly win
13 Dec 2002
The appointment comes in the wake of the brand's acquisition from Nestle by Premier Foods, an existing CHI client. The agency has been charged with developing a strategy for the brand, as well as its communications, for a campaign that will break next year. Details of its media strategy and budget have yet ...
Holsten Pils plans creative overhaul
13 Dec 2002 | by JEREMY LEE
The AAR is drawing up a shortlist of agencies to pitch for the business, which observers suggest could mark a change in direction for the brewer as it attempts to improve its fortunes. The media ... of that review, Holsten introduced a remuneration package for TBWA whereby the agency is paid according ...
Campbell picks Mother for Fray Bentos' return to TV
12 Dec 2002 | by Jenny Watts,
The agency was awarded the business after the grocery brand held discussions with several undisclosed agencies. The traditional Yorkshire brand has been absent from television for a number of years ... it in the wake of increasing competition from supermarkets' own-label alternatives. The agency's appointment ...
CHI boosts Premier Foods account with Jelly win
12 Dec 2002 | by Staff,
The appointment comes in the wake of the brand's acquisition from Nestle by Premier Foods, an existing CHI client. The agency has been charged with developing a strategy for the brand, as well as its communications, for a campaign that will break next year. Details of its media strategy and budget have yet ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
