13 Dec 2002
at the holidays
Agency: Wieden Maggie Hodgetts, head of
design
Brief: Waitrose has honestly priced, quality food this Christmas
Agency: Banks Hoggins O'Shea/FCB
Writer: Chris O'Shea
Art director: Ken ...
people to give Sekonda XS watches as gifts this
Christmas
Agency: Campbell Doyle Dye
Writer: Sean ...
06 Dec 2002
| by Jenny Watts,
of its advertising communications as the brand looks to consolidate its activity into one agency....The move marks a step change for the retailer, which has traditionally used a variety of agencies to handle its advertising, and indicates the retailer is looking to create a greater consistency across its brand image.
Mother was appointed after Selfridges approached a number of creative agencies about its ...
06 Dec 2002
| by LUCY AITKEN
Ever think about life without advertising agencies? Some clients do. In fact, some clients don't just think about life without ad agencies, they base their entire communications strategy on the idea, eschewing the traditional agency route for an advertising approach that is more solo than Soho.
For many ...
06 Dec 2002
| by JOHN TYLEE
senior BBH creative recalls how Asda and WH Smith threatened to "swamp" the agency. Today, the agency ...
in the agency. Now that kind of complex and high-volume business isn't markedly different from the work we produce for a number of our clients."
Nevertheless, accounts such as KFC are tough for agencies to get ...
06 Dec 2002
| by DOMINIC MILLS, dominic.mills@haynet.com
agency, Ogilvy Mather. Personally, if the public had complained about the posters as examples of bad ...
29 Nov 2002
| by MARK SWENEY
creative agency to back the international roll-out of its Chinese-themed wellbeing retail chain, Sen....with other creative agencies, is to begin the hunt for a replacement shop in the New Year. Its first major ...
29 Nov 2002
| by MARK SWENEY
creative agency to back the international roll-out of its Chinese-themed wellbeing retail chain, Sen....with other creative agencies, is to begin the hunt for a replacement shop in the New Year. Its first major ...
29 Nov 2002
: McDonald's Breakfast
MEDIA AGENCY: Starcom Motive
MEDIA DIRECTOR: Stewart Easterbrook
ACCOUNT DIRECTOR: Kylie Sweeney
CREATIVE AGENCY: Leo Burnett
CREATIVE DIRECTOR: Nick Bell
ACCOUNT DIRECTOR ...
29 Nov 2002
| by CAMILLA PALMER
success."
Gettins added: "We've both come up through the ranks at the agency, and it's been really ...
28 Nov 2002
| by Mark Sweney,
, is to seek a creative agency to back the international roll-out of its Chinese-themed wellbeing retail chain