REVIEW: EHS Brann is on alert
29 Nov 2002
. Several other agencies, including the other incumbents, Black Cat, Creative Direction and Tidalwave, have
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Toshiba picks WCRS to create £15m Euro branding campaign
06 Dec 2002 | by MARK SWENEY
and Toshiba's European lead agency, Rempen Partner, have been appointed to implement the brief across Europe. The creative print work has been jointly developed by the two agencies. ...
MEDIA FORUM: Are winner-takes-all pitches really adding value?
29 Nov 2002 | by ALASDAIR REID
Every year since 1999, DaimlerChrysler, via the offices of its media agency, BJK E, has invited ... media owner and I don't mind doing it," he says. The danger might lie in situations where agencies go ... in this respect. Meanwhile, media agencies have also been seeking to move beyond the mere booking of space ...
Smiley-Jones helps form marketing and advertising agency
22 Nov 2002 | by MARK SWENEY
an integrated advertising and marketing communications agency, DSJSW....The agency, named after its four founding partners, Mark Davison, Smiley-Jones, Paul Snoxell ... advance purchase Apex fares and Dover to Calais Seacat service. And the agency will produce digital work ... . However, all work is new business and does not affect any of the clients' incumbent agency relationships ...
Eaga talks to direct agencies for energy efficiency business
08 Nov 2002 | by IAN DARBY
, is looking for a direct marketing agency....The company is seeing credentials from several large direct marketing agencies next week ahead of a pitch. Eaga, based in Newcastle, runs marketing programmes to support projects that deliver energy efficiency, home security and water efficiency. It was appointed by the Government in 1990 ...
REVIEW: Roose's position under threat
25 Oct 2002
Roose's position as TXU Energi's advertising agency is under threat following Powergen's decision
BMP DDB snatches pan-European Dell corporate business
25 Oct 2002 | by MARK SWENEY
Dell is the world's largest personal computer manufacturer and spends more than £12 million on UK advertising across eight brand divisions. It is understood the work BMP will handle will include TV and press. Dell has never had a pan-European agency. The bulk of Dell's creative work is handled by cdp ...
INTERNATIONAL MEDIA BUSINESS: The business of media
25 Oct 2002 | by LUCY AITKEN
meant that media owners and their agencies have been working much harder to achieve standout ... walking" theme, which ran on CNN and Discovery and for which the media agency, Starcom Motive, picked up a ...
O&M creates office characters to bring IBM products to life
11 Oct 2002 | by MARK SWENEY
The agency has created five characters - Alex, Boris, Paul, Kara and Jenna - to personalise IBM's core brands of Lotus, Tivoli, WebSphere and DB2. The creative aims to grab consumers' attention and draw them to IBM's brands by offering a fly-on-the-wall view of the characters' lives. The online ...
HOTLINE: BBH buys minority share in Dare Digital
04 Oct 2002
Bartle Bogle Hegarty has bought a minority share in Dare Digital, the digital agency founded
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
