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THE BOOK OF LISTS: The 10 Best DM Campaigns

1. Sunderland NHS "baby" The unknown North-East agency Different took the direct marketing ... that this is an example of art direction at its best. Agency: Different Writer: Chris Rickaby Art directors: Ian ... a gold at Cannes. Agency: Publicis Dialog Writers/art directors: Damon Troth, Joanna Perry ...

Perspectives Red Cell hires Sharpen as creative chief

Sharpen left Leonardo, the agency he founded in 2000 for Leo Burnett, in July after it was merged into D'Arcy's Arc agency. His arrival at Perspectives is a sign that WPP wants to improve the agency ... offers from agencies in the UK and overseas as well as the potential of working on another start ...

Perspectives hires Sharpen as creative chief

Sharpen left Leonardo, the agency he founded in 2000 for Leo Burnett, in July after it was merged into D'Arcy's Arc agency. His arrival at Perspectives is a sign that WPP wants to improve the agency ... offers from agencies in the UK and overseas as well as the potential of working on another start ...

CLOSE-UP: NEWSMAKERS - DM creative stalwarts hope to emulate Craik Jones success

freelancing for direct and above-the-line agencies since, helping out as a "stealth team" on pitches ... plans are underway to sign the agency's first client, but won't be drawn further. He also points out ... . For the moment, it's all six hands to the deck to get clients through the door, develop the agency's offering ...

Joshua beats roster shops to land Mars ad business

The agency was awarded the business this week after a pitch against the company's roster agencies. It has been given the brief of launching a range of new Mars products in 2004 using a variety of integrated work, including through-the-line advertising, promotions and field marketing. Michael Miley ...

WWAV strengthens management for recovery

It has appointed Marco Scognamiglio, the managing director of its Scottish agency, as the joint managing director to work alongside the current managing director, Mike Larmer. The senior hiring follows ... at the London agency, to the post of development director of Rapp Collins Europe. WWAV had a difficult few ...

Keevill and Kershaw to launch DM agency

, are launching a direct marketing agency....Kershaw. Positioned as a DM hotshop, the agency will open its doors next week. Keevill and Kershaw will be creative directors of the new agency with Lee as the managing director. The agency has no major retained clients, but the three directors will bring their current projects into the agency as they pitch for new ...

DIRECT MARKETING: CHAMPIONING THE DIRECT ROUTE

Are major clients convinced by the growing number of DM agencies taking over integrated campaigns...Excelling in just one discipline is rather unfashionable nowadays. Direct marketing agencies are vaunting their brand-building credentials, advertising agencies offering DM solutions and media agencies scooping the lot, claiming the media-neutral high ground. In some respects this is inevitable as agencies ...

DIRECT MARKETING: LEAGUE OF CHANGE

agencies, Cliff Ireton writes....are up, and tight control of overheads has boosted bottom lines. The table of the top agencies, ranked ... was up an impressive 11 per cent to almost 70,000 - although agencies should be aiming for 100,000. Only five agencies beat this target, three of them with very similar financial profiles - Craik Jones ...

WWAV strengthens management to prepare for recovery

It has appointed Marco Scognamiglio, the managing director of its Scottish agency, as the joint managing director to work alongside the current managing director, Mike Larmer. The senior hiring follows ... at the London agency, to the post of development director of Rapp Collins Europe. WWAV had a difficult few ...

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