16 Dec 2003
1. Sunderland NHS "baby"
The unknown North-East agency Different took the direct marketing ...
that this is an example of art direction at its best.
Agency: Different
Writer: Chris Rickaby
Art directors: Ian ...
a gold at Cannes.
Agency: Publicis Dialog
Writers/art directors: Damon Troth, Joanna Perry ...
15 Dec 2003
| by Ian Darby,
Sharpen left Leonardo, the agency he founded in 2000 for Leo Burnett, in July after it was merged into D'Arcy's Arc agency.
His arrival at Perspectives is a sign that WPP wants to improve the agency ...
offers from agencies in the UK and overseas as well as the potential of working on another start ...
12 Dec 2003
| by Ian Darby
Sharpen left Leonardo, the agency he founded in 2000 for Leo Burnett, in July after it was merged into D'Arcy's Arc agency.
His arrival at Perspectives is a sign that WPP wants to improve the agency ...
offers from agencies in the UK and overseas as well as the potential of working on another start ...
12 Dec 2003
| by Camilla Palmer
freelancing for direct and above-the-line agencies since, helping out as a "stealth team" on pitches ...
plans are underway to sign the agency's first client, but won't be drawn further. He also points out ...
.
For the moment, it's all six hands to the deck to get clients through the door, develop the agency's offering ...
09 Dec 2003
| by Staff,
The agency was awarded the business this week after a pitch against the company's roster agencies.
It has been given the brief of launching a range of new Mars products in 2004 using a variety of integrated work, including through-the-line advertising, promotions and field marketing.
Michael Miley ...
05 Dec 2003
| by Ian Darby,
It has appointed Marco Scognamiglio, the managing director of its Scottish agency, as the joint managing director to work alongside the current managing director, Mike Larmer.
The senior hiring follows ...
at the London agency, to the post of development director of Rapp Collins Europe.
WWAV had a difficult few ...
05 Dec 2003
| by Ian Darby
, are launching a direct marketing agency....Kershaw.
Positioned as a DM hotshop, the agency will open its doors next week.
Keevill and Kershaw will be creative directors of the new agency with Lee as the managing director.
The agency has no major retained clients, but the three directors will bring their current projects into the agency as they pitch for new ...
05 Dec 2003
| by Holly Acland
Are major clients convinced by the growing number of DM agencies taking over integrated campaigns...Excelling in just one discipline is rather unfashionable nowadays.
Direct marketing agencies are vaunting their brand-building credentials, advertising agencies offering DM solutions and media agencies scooping the lot, claiming the media-neutral high ground.
In some respects this is inevitable as agencies ...
05 Dec 2003
| by Cliff Ireton, a partner at Willott Kingston Smith
agencies, Cliff Ireton writes....are up, and tight control of overheads has boosted bottom lines. The table of the top agencies, ranked ...
was up an impressive 11 per cent to almost 70,000 - although agencies should be aiming for 100,000.
Only five agencies beat this target, three of them with very similar financial profiles - Craik Jones ...
05 Dec 2003
| by Ian Darby
It has appointed Marco Scognamiglio, the managing director of its Scottish agency, as the joint managing director to work alongside the current managing director, Mike Larmer.
The senior hiring follows ...
at the London agency, to the post of development director of Rapp Collins Europe.
WWAV had a difficult few ...