BBH takes Agency of the Year prize
12 Dec 2003
Bartle Bogle Hegarty is Campaign's Agency of the Year after combining an outstanding new-business performance with its usual creative excellence.
1. Isobel Launched by the ex-Banks Hoggins O'Shea/FCB management, this venture has been accused by Campaign of being the most inappropriately named start-up ever. How wrong we were. The explanation for the name is not only valid but also rather sweet. Apparently, three of the four founding partners...
Bartle Bogle Hegarty is Campaign's Agency of the Year after combining an outstanding new-business performance with its usual creative excellence.
Bartle Bogle Hegarty is Campaign's Agency of the Year after combining an outstanding new-business performance with its usual creative excellence.
Ladbrokes is talking to agencies as it considers reviewing its creative account.
Sustained creative excellence married to an impressive new-business record and several innovative launches saw Bartle Bogle Hegarty beat TBWA London and CHI.
Despite fierce competition from Naked and Initiative, MindShare triumphed in a tough year for the media industry, showing maturity and good new-business wins.
In a tough year, Craik Jones Watson Mitchell Voelkel hit all its targets while turning out classy and effective creative work, to make it 2003's Direct Agency of the Year.
Dare Digital's mix of outstanding creative work, solid management decisions and new-business wins helped it pip Profero to be the New-Media Agency of the Year.
Caroline Marshall looks back at previous winners of Campaign's Agency of the Year, and outlines what has defined the perfect agency over the past 24 years.
LONDON - Bartle Bogle Hegarty is Campaign's Agency of the Year after combining an outstanding new-business performance with its usual creative excellence.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.