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by winning lead-agency status on the estimated 90 million Boots integrated account. After Anne Francke
powerful names in UK advertising to be named lead agency on the Boots business. Even as Mother was saying ... 'Isere, its senior managers had hardly hoped they could pull off such a coup. Sure, the Mother-led agency ... its business. Francke sounded out two senior agency managers she knew well, Stef Calcraft, one ...
Unlike its coveted titles of creative and media agency of the year for the UK, Campaign has ... and urged Hunt to work his magic in Manhattan. TBWA had three agencies in the top ten most-awarded agencies in this year's Gunn Report: TBWA\London, TBWA\Chiat\Day (San Francisco and Los Angeles) and TBWA ...
", with a team composed from all the pitching agencies housed under one roof. The consortium will take over the account, worth 40 million above the line, in April 2004. Mother's team beat the WPP incumbent agencies ...
LONDON - Bartle Bogle Hegarty is Campaign's Agency of the Year after combining an outstanding new...The agency won big international accounts including Bailey's, SCA Hygiene and Surf, while netting ... cinema work. The agency's management stability and innovations in branded content and music publishing ... including Nike and KitKat, helped it to win Media Agency of the Year in a difficult year for most ...
Alan Page, the former creative director of the defunct agency Yellowhammer, and David Gray...The company has made its first three acquisitions with the brand strategy agency Summ ... launched what it claims is its key differentiating factor from other agency groups in a central advisory ... marketing and research at Metro International, Andrew Stracey, the founder of the agency Payne Stracey which ...
Philip Hunt and Ewen Sturgeon, the digital agency Wheel's chief executive and managing director...the UK's largest independent digital agency. The acquisition ends a five-year involvement with Primedia ... been a supportive shareholder in Wheel throughout my time with the agency but has ultimately wanted ... of Agency Republic, as its group creative director. Giusti's brief was to develop a coherent creative ...
. For the highs, see Campaign's Agency of the Year issue next week. But, dear reader, I'm afraid there were some...As the fairy atop our 2003 poo pile, Barker has done more service for the ad industry this year than an Ivy waiter. Oh, how her multiple endorsement deals (proof of a shrewd agent and far too many crazy, lazy ad agencies) have lit up our ad breaks - every bloody ad break - and not just once, often ...
-voice-based services Agency: Mother Writer: Mother Art director: Mother Director: Traktor Production company ... with sugar Agency: Banks Hoggins O'Shea/FCB Writer: Jason Cascarina Art director: Andy Lennard ... , head of brand marketing Brief: Make M S the destination store this Christmas Agency: Rainey Kelly ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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