's field marketing agencies. Noelle McElhatton asks: how recession-proof is this market?...When CMP was drawing up its budgets for 2002, the UK's largest field agency had caution as its ... of other large field marketing agencies, the top six of which account for 70 per cent of the market ... ," Bruce Ellison, the business unit director of Ellert Field Marketing, a top five agency, says ...
The Brahm agency in Leeds has named John Morgan and Julie Hanson as its joint managing directors...-billing business. The scheme allows the agency's remaining founding partners, Mike Baxandall, Clive Rand and Tony ...
Many publishing agencies are intelligently tackling the age-old chestnut of return on investment...and research to prove its worth. Hilary Weaver, the Association of Publishing Agencies' director, admits: "We ... attrition either. There have been some accounts shifting agencies, but few getting out of magazines ... to proving effectiveness and return on investment, Martucci points to one of his agency's most successful ...
Publishing agencies are booming, with new titles arriving all the time. Lexie Williamson reports...turnover by 34 per cent between 2000 and 2004, according to the Association of Publishing Agencies (APA ... 's marketing director, Sarah Morris. "Clients are becoming more savvy about using one agency's tender proposal ... as "extremely good" for Forward. The agency earned a place on Barclays' marketing roster and will launch several ...
Britain's biggest agencies are bearing the brunt of the recession, with staff jobs under greater...They show that while the number of people working at large agencies has gone down by 4 per cent ... major account leaves. The statistics also reveal agencies remain staffed overwhelmingly by people from ... of the industry's total staff, only 10 per cent of agencies' chairmen, chief executives and managing directors ...
Steve Goodman reviews four of the biggest circulating customer magazines and asks whether they manage to fulfil their remits to both their readers and their advertisers.
The fight for new business escalates as ad agencies proliferate....More than 150 ad agencies made inquiries about a recent account that came into review. You ... 's ad industry: there are too many agencies vying for not enough business. As more clients align their business into agency networks, and as agency services become more sophisticated fewer clients are moving ...
above-the-line agency the Sandom Group. The agency, whose clients include Travel Inn, Cuprinol, Polycell
out of the WPP-owned agency Good Technology....consolidates Lateral's hold on the Levi's account; the agency already holds the US business, which it picked up in the summer of 2000. The agency will be responsible for online creative advertising work, website redesign ... history of strong creative work for Levi's. Last year, the US agency's "lost change" campaign for the Levi ...
Hunton as the London agency's chief executive, replacing Tamara Ingram. The appointment is part...interest in the day-to-day running of the UK agency than he did while Ingram was the chief executive ... , neither Colegrave nor Macleod will be replaced. Langdon said: "It was time for the agency to pare back ... executive. During his time at the agency he has forged close ties with the MasterCard, Greene King ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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