22 Dec 2004
Agency: Wieden & Kennedy. Writers/art directors: Sean Thompson, Michael Russoff, Richard Russell ...
with a cheeky bit of Frenchie-bashing at the end.
Agency: Lowe, Writers: Vince Squibb, Jason Lawes ...
. Production company: Stink. Media agency: Starcom Motive
3 Levi's "bike"
A sultry and intriguing ...
22 Dec 2004
of waiting while presentation reports were relayed back to agency managers around the world. Then Eric Kim...budget at stake. M&C Saatchi, an RBS roster agency, was added to the shortlist late into the game, while ...
of Europeans with completely unpronounceable surnames. Agencies complained that the various global divisions ...
, and they reappointed the incumbent.
7. Sainsbury Bank - The six agencies involved were subjected to an embarrassing ...
22 Dec 2004
. Is there anything I can do to persuade my boss to restore the differential?
Agency people used to be paid more than client people not, as you so quaintly put it, to maintain a differential, but because agencies had ...
in Private View and by a respected creative director, too. The whole agency has been patting me on the back ...
22 Dec 2004
to rip off Wieden & Kennedy's award-winning Honda masterpiece, then at least give the agency the budget ...
."
10. Grolsch - The Leith Agency got its knickers in a twist over its turkey for the Grolsch aliens ...
17 Dec 2004
| by Jim Marshall, the chairman of Starcom UK Group
consolidation. On the media agency side, Starcom UK was up and running for its first full year, MediaCom...agency, has reasonable volume in some European markets and parts of Latin America, but currently doesn ...
assignment, which prompted the next wave of speculation. Would Interpublic's media agencies, Universal ...
/buying companies?
Increasingly, the market is moving towards fewer large- volume media agencies, but so far none ...
17 Dec 2004
's needs for solutions, not agency turf wars. It is, however, part of the larger theme of integration ...
-only global reviews has tested agency creativity as well as our ability to offer total communication solutions ...
and codification. Agencies need to learn from them and become better at leveraging their knowledge scale.
ROI ...
17 Dec 2004
is there for it to get a lot bigger yet.
From an agency perspective, it is to be hoped that this growth will be accompanied by more long-term, retained relationships. Only a few independent digital agencies can genuinely claim to have more than two or three such clients right now. Most of the work digital marketing agencies ...
17 Dec 2004
in the TV market in terms of the dealings between advertisers, agencies and media owners.
ITV's green ...
it as a chance to allow agencies and advertisers finally to be allowed to invest behind audience delivery ...
of happy primary colours. Sheer animated bliss.
Agency: Wieden Kennedy
Writers/art directors: Sean ...
17 Dec 2004
're also that rare breed in 2004 - the made-for-cinema ad.
Agency: Mother
Writer: Yan Elliot
Art director: Luke Williamson
Director: Brian Buckley
Production company: Hungry Man
Media agency ...
's seen.
Agency: Abbott Mead Vickers BBDO
Writer: Stephen Moss
Art director: Jolyon Finch
Director ...
17 Dec 2004
After his unceremonious ejection from the agency that bears his name, the rumour mill got ...
happily ensconced at the agency, while Lowe has been remarkably quiet.
2. Mother
It was inevitable ...
became convinced two key pieces of the agency's business were going to walk. Both Orange and Boots were ...