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The 10 Best TV Ads of 2004

Agency: Wieden & Kennedy. Writers/art directors: Sean Thompson, Michael Russoff, Richard Russell ... with a cheeky bit of Frenchie-bashing at the end. Agency: Lowe, Writers: Vince Squibb, Jason Lawes ... . Production company: Stink. Media agency: Starcom Motive 3 Levi's "bike" A sultry and intriguing ...

The 10 Pitches from Hell 2004

of waiting while presentation reports were relayed back to agency managers around the world. Then Eric Kim...budget at stake. M&C Saatchi, an RBS roster agency, was added to the shortlist late into the game, while ... of Europeans with completely unpronounceable surnames. Agencies complained that the various global divisions ... , and they reappointed the incumbent. 7. Sainsbury Bank - The six agencies involved were subjected to an embarrassing ...

The 10 Top Turkeys of 2004

to rip off Wieden & Kennedy's award-winning Honda masterpiece, then at least give the agency the budget ... ." 10. Grolsch - The Leith Agency got its knickers in a twist over its turkey for the Grolsch aliens ...

Agencies line up as BSkyB reviews growing business

It will see pitches from a mixture of roster and non-roster agencies in January. The pitch is part of the broadcaster's strategy to increase its 7.4m subscriber base to 10m by 2010. The company has announced it is to invest an additional £450m across its business in the next four years. The figure ...

Agencies blast IDS's impacts

Agencies have accused the UKTV sales house, IDS, of artificially increasing its impacts...According to Barb data, IDS's commercial impacts were up by more than 20 per cent in 2004. This has translated into demands to agencies for an increased share of TV ad budgets for 2005. But while some IDS channels have shown genuine growth, agencies claim some of the increase has come from ...

Agencies line up as BSkyB reviews DM

It will see pitches from a mixture of roster and non-roster agencies in January. The pitch is part of the broadcaster's strategy to increase its 7.4 million subscriber base to ten million by 2010 ... the review. BSkyB is also holding a pitch to find an advertising agency to handle Sky One, which ...

The World: Warsaw - Publicis plots merger of Polish media agencies

Publicis Groupe's Polish media agencies are discussing plans to form a combined Polish buying...Publicis is expected to form a new media agency, which will co-operate more closely with the Saatchi Saatchi-affiliated Zenith Media and Equinox Media and the Publicis-affiliated Optimedia. The agencies will continue to operate distinctly in Poland to avoid client conflict. Zenith's clients include ...

M2M lands media for B Happy launch

Northern Shell has appointed the media agency M2M to handle planning and buying for the launch...with M2M's ideas and its creative ideas in particular. The agency was hungry and keen." ...

Hotline: Maxim magazine hands account to BLM

Maxim magazine has handed its £1.5 million creative and media account to BLM. The agency's creative

Close-Up: Live Issue - Going live: advertising's latest trend?

Live TV spots give agencies a new creative canvas but there are downsides, Claire Billings says....that agencies will be involved in the process to ensure the ads remain part of a brand's strategy. "We ... , through its agency, Rainey Kelly Campbell Roalfe/Y R, is already developing a series of live commercials ...

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