LONDON - Electronic Arts, the computer games software manufacturer, is holding a pitch for a direct marketing agency.
LONDON - Claydon Heeley Jones Mason combined an unrivalled new-business performance with outstanding creativity to scoop this year's accolade as Campaign's Direct Agency of the Year.
Agency Republic has appointed Chris Baylis as a senior creative to work across the O2 and Egg accounts. Baylis, who will join Republic on 4 January, moves from Profero, where he was the creative communications director.
InBev, the company created by the merger of Interbrew and Ambev, sees an opportunity in the fragmented beer market.
The digital agency being set up by M C Saatchi and the former itraffic directors Jon Sharpe, Ethan Segal and Matt Gorzkowski is to be called Play. Each party will have a 50 per cent stake in the venture.
It's practically 12 months since the debate and lobbying (subtle at first, increasingly less so) began for this year's Agency of the Year candidates.
Bartle Bogle Hegarty's combination of superb creative and an exemplary new-business performance saw it secure the top position ahead of CHI. The fact that Bartle Bogle Hegarty is the Agency of the Year for 2004 by a tissue's width is testament to how hard a call it was to make.
As Media Agency of the Year for the second time in a row, MindShare has had a tremendous innings, winning the biggest pitch in UK media history.
Claydon Heeley Jones Mason continued to mix well-executed creativity and effectiveness and, in tough times, had a sterling new-business record.
Winning the £5 million Wanadoo account capped a fine year for Dare, while new effectiveness tracking helped it enhance its creative product.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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