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marketing agency....The company is seeking a direct agency with strong digital credentials to develop a relationship marketing programme. The account is currently split between a number of small, specialist agencies ... , as well as attracting a new audience of games players. Agencies will be required to develop a ...
It will see pitches from a mixture of roster and non-roster agencies in January. The pitch is part of the broadcaster's strategy to increase its 7.4m subscriber base to 10m by 2010. The company has announced it is to invest an additional £450m across its business in the next four years. The figure ...
Agencies have accused the UKTV sales house, IDS, of artificially increasing its impacts...According to Barb data, IDS's commercial impacts were up by more than 20 per cent in 2004. This has translated into demands to agencies for an increased share of TV ad budgets for 2005. But while some IDS channels have shown genuine growth, agencies claim some of the increase has come from ...
Pizza Hut has shortlisted Wieden Kennedy, Clemmow Hornby Inge, WCRS and Bartle Bogle Hegarty to pitch for its £10 million account. The incumbent, Abbott Mead Vickers BBDO, has been ruled out. However, AMV is expected to retain its Homebase account after a pitch.
with a brief to encourage the use of non-traditional advertising among the agency's clients.
Live TV spots give agencies a new creative canvas but there are downsides, Claire Billings says....that agencies will be involved in the process to ensure the ads remain part of a brand's strategy. "We ... , through its agency, Rainey Kelly Campbell Roalfe/Y R, is already developing a series of live commercials ...
The pair's "Scaramanga" ad for ITV1's Die Another Day campaign was judged the best of the month by Ben Tollet, a copywriter at Miles Calcraft Briginshaw Duffy, and Emer Stamp, an art director at the same agency. Two ads shared the runners-up position. These were a spot by Abbott Mead Vickers BBDO ...
manager, Scottish Courage Brief: No-nonsense beer for no-nonsense drinkers Creative agency: TBWALondon Writer: Paul Silburn Art director: Paul Silburn Planner: Pete Heskett Media agency: MediaVest ... 's Eve with TfL Creative agency: M C Saatchi Writer: Luke Boggins Art director: Dan McCormack ...
of the 11 IOC Top Sponsors Creative agencies: BBDO China, BBDO New York Writer: Blues Wang Art director: Eric Van Skyhawk Planning: BBDO New York Media agency: OMD China Photographer: Jen Halim ... communications, Amazon.com Brief: n/s Creative agency: Fallon Worldwide, in association with RSA Films USA ...
of the original Spider-Man movie, families and 16- to 34-year-olds Budget: £3 million AGENCIES Media: Toby ... of cover-building TV and outdoor formats, the agency added precision-targeted premium outdoor locations ... , the agency had outdoor contractors turn a number of 48-sheets from landscape to portrait just ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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