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Electronic Arts embarks on hunt for direct agency

marketing agency....The company is seeking a direct agency with strong digital credentials to develop a relationship marketing programme. The account is currently split between a number of small, specialist agencies ... , as well as attracting a new audience of games players. Agencies will be required to develop a ...

Top Performers of 2004: Agency of the Year - BBH

it secure the top position ahead of CHI. The fact that Bartle Bogle Hegarty is the Agency of the Year...roared up the rankings to become an established player in just three years, building an integrated agency ... against which others measure themselves. So much so that, when asked to name their most admired agency ... no longer has day-to-day involvement and the job of sustaining and evolving the agency's culture falls to a ...

Electronic Arts begins direct marketing hunt

marketing agency....The company is seeking a direct agency with strong digital credentials to develop a relationship marketing programme. The account is currently split between a number of small, specialist agencies ... , as well as attracting a new audience of games players. Agencies will be required to develop a ...

Top Performers of 2004: International Media Network of the Year - MindShare

. There were no significant client losses and the agency also impressed by adding substantially to its long ... . The agency's dynamic performance was underpinned by a strong and stable management team. The main players ... of the agency's MindShare Entertainment division, to create programming for advertisers. MindShare undoubtedly ...

The World: Amsterdam - W&K hires extra executive creative director

Norman will work alongside the recently appointed Al Moseley, whose arrival at the agency from Mother London was announced earlier this month. Norman was design director at Goodby and worked on Hewlett Packard's award-winning campaign. He will now be responsible for managing creative work across ...

The Work: Private View

Agency: TBWA\London Writer: Tony McTear Art director: Paul Silburn Director: Daniel Kleinman ... of Mingles from Bendicks during the key pre-Christmas sales period Agency: McCann Erickson London ...

The Work: New Campaigns - The World

with affordable ideas and raise awareness of the emotional side of home furnishing Creative agency: J. Walter ... Creative agency: Leo Burnett Paris Writer: Jean-Francois Goize Art director: Stephan Ferens Planners: Henri Blanc, Sonia Salem Media agency: Starcom Media planners: Corinne Pessus, Pascal Laroche, Sarah ...

BT plots £100m consolidation

BT's plan for a holding company agency model threatens independents such as St Luke's and Allmond....BT is preparing to ditch its existing agency roster model and will invite holding companies ... wishes on to the BT marketing director, Tim Evans. It is understood that the agencies on BT's roster have ... uses four agencies for its £84 million above-the-line business: St Luke's, Abbott Mead Vickers BBDO ...

The World: Kuala Lumpur - Executives exit as Euro RSCG loses Maxis

Malaysia and Singapore, have left the agency following the loss of the Maxis account, worth an estimated...Malaysia, dismissed speculation that redundancies would follow. Foenander leaves the agency with no job ...

Media: O2 signs deal with IPC ignite!

media agency, ZenithOptimedia, and IPC ignite!'s business development team.

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