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Electronic Arts embarks on hunt for direct agency

marketing agency....The company is seeking a direct agency with strong digital credentials to develop a relationship marketing programme. The account is currently split between a number of small, specialist agencies ... , as well as attracting a new audience of games players. Agencies will be required to develop a ...

Electronic Arts begins direct marketing hunt

marketing agency....The company is seeking a direct agency with strong digital credentials to develop a relationship marketing programme. The account is currently split between a number of small, specialist agencies ... , as well as attracting a new audience of games players. Agencies will be required to develop a ...

The Work: New Campaigns - UK

manager, Scottish Courage Brief: No-nonsense beer for no-nonsense drinkers Creative agency: TBWALondon Writer: Paul Silburn Art director: Paul Silburn Planner: Pete Heskett Media agency: MediaVest ... 's Eve with TfL Creative agency: M C Saatchi Writer: Luke Boggins Art director: Dan McCormack ...

The Work: New Campaigns - The World

of the 11 IOC Top Sponsors Creative agencies: BBDO China, BBDO New York Writer: Blues Wang Art director: Eric Van Skyhawk Planning: BBDO New York Media agency: OMD China Photographer: Jen Halim ... communications, Amazon.com Brief: n/s Creative agency: Fallon Worldwide, in association with RSA Films USA ...

World: York, Philadelphia - Texas Instruments calls review

handled by Jones Lundin Beals in Chicago. Texas is looking for a full-service agency with global capabilities and, although the search is unlimited by geography, the winning agency will need to have some ...

Hotline: Powergen selects Publicis Dialog

. The agency beat Craik Jones Watson Mitchell Voelkel in the final stages of the pitch. Joshua had been knocked

World: San Francisco - Sun Microsystems under review

, inviting only San Francisco-based agencies to pitch for the work....The New York-based agency Arnell Group, part of Omnicom, is the incumbent on the account. Media buying, which is handled by Starcom, is not affected by the review. According to TNS Media Intelligence CMR, Sun spent $5.5 million on ads in the first seven months of 2004. The company's peak annual spend ...

World: Analysis - Lubars has vision of BBDO as the best agency in New York

, that's to be confirmed. "It's a creative agency that looks like a bank," Lubars says. "We have ... the transformation of the 113-year-old agency's culture are similarly hazy. "I have a vision," this former president ... incumbent, Ted Sann, says. "Can you invent a 21st-century version of a kick-ass 60s New York agency? Can you ...

Havas on alert as Intel holds pitch for £168m global brief

the pitch list. Euro RSCG has held the Intel account since 1991. The agency was responsible for creating ...

Media agencies line up for £9m Powergen

Powergen is talking to media agencies with a view to reviewing its £9 million planning and buying...The energy supplier is holding informal credentials and "chemistry" meetings with a number of top-ten media agencies, although no official pitch has been called. Initiative handles the business. Powergen ... direct and digital marketing accounts, both of which are held by the below-the-line agency Miller ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.