30 Sep 2004
| by Staff,
LONDON - The discount clothing retail company Matalan is looking for an advertising agency...agency Lida as part of a strategy to refocus its marketing budget on low-cost advertising and direct mail ...
Capricorn.
However, Matalan is talking to agencies and is believed to have shortlisted five for a pitch ...
's relationship with its media agency, Feather Brooksbank.
M&C and Lida won the Matalan account in June 2002 ...
30 Sep 2004
| by Glen Mutel,
LONDON - Chris Clarke, the man whose Nitro agency recently snatched the US Twix brief from under..., the former Leo Burnett and Wieden & Kennedy executive creative director, to be a partner in the new agency, as well as its chairman and creative director.
The agency will position itself as a creative ...
for their brands. Creatives and planners from the agency will base themselves within clients' offices to improve ...
30 Sep 2004
| by Ian Darby,
agencies ahead of holding a pitch.
A&L refused to give full details of which agencies it is speaking to, but confirmed that they include the incumbent. Agency sources suggest that A&L has approached several top-ten media agencies. The review covers A&L's television and print planning and buying.
MediaVest Manchester ...
27 Sep 2004
| by Staff,
LONDON - The digital advertising agency Glue London is forming a specialist unit that will create...producer at Glue, to establish the agency's new unit.
Cam will create the new team by hiring staff from ...
27 Sep 2004
| by Staff,
The agency beat competition from undisclosed agencies to secure the account, which is a joint venture between Boots and The Telegraph Group. The account was previously held by MindShare.
Handbag ...
, according to Nielsen Media Research figures.
Joshua is Handbag.com's creative agency.
M2M has already ...
24 Sep 2004
| by Jeremy Lee,
is a cost-effective way for agencies and advertisers to reduce their reliance on ITV's more expensive ...
24 Sep 2004
| by Staff,
LONDON – Draft London has been awarded the direct marketing brief for the Teacher Training Agency...Draft triumphed against five undisclosed agencies following a statutory review, which kicked off in March.
The agency has been tasked with providing direct marketing materials to support the TTA's above-the line work, which is handled by DDB London.
The direct campaign will target people who hold degrees ...
24 Sep 2004
| by Staff,
in answer to calls from DM agencies for an alternative advisory body.....
Agencies, however, still felt their needs required IPA attention. Chris Thomas, the chief executive of Proximity London, said: "Agencies need an authoritative group that can draw together varied streams ...
issues to the DMA's agency council, with some crucial policy differences, and the move is expected ...
24 Sep 2004
activity in the UK. The agency is working on a campaign that will involve point of sale, press, guerrilla
24 Sep 2004
| by Ian Darby
MediaCom has consolidated its position as the number-one UK media agency with its London agency...growth among the top 30 agencies, also at 5 per cent. Total spend through the top 30 buying points was up ...
money."
MindShare leapt ahead of Carat to become the third-largest agency after winning accounts including Abbey and Argos.
The fastest-growing agency in the top ten was Initiative, which picked up ...
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