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-business performance pushed the agency ahead of its closest rivals....work in 2005 have made Dare Campaign's Digital Agency of the Year for the third consecutive year ... account, after a four-way pitch against AKQA, Wheel and DNA. The AA needed an agency to overhaul its ... - it has far less web-design heritage than the other three shortlisted agencies. That Dare won the three ...
Digital UK, the organisation co-ordinating the switchover from analogue to digital TV, has shortlisted Proximity London, OgilvyOne, Partners Andrews Aldridge and Rapier to pitch for its DM account. PHD, MediaCom, MindShare and ZenithOptimedia will contest media. The pitches take place next week.
Avenue A/Razorfish, one of the US's largest digital agencies, has signalled its intention to build...of years about servicing their accounts globally and we have partnered with agencies in the past, but over the long term, that's not enough. "We are now looking at agencies in continental Europe and Asia," he ...
marketing mix." The problem for clients looking for a global digital agency is that there are few full-service agencies with offices in every major market. Traditional ad agency networks may have global reach ... major markets - but differs in that it is primarily a direct-response rather than a branding agency ...
systems use proprietory file formats which are becoming increasingly difficult for agencies to access ... for approval. In fact, it can be easier than booking a taxi back to the agency. Gone are the days of mixing ...
Channel 4 is looking for a digital agency to handle its online customer relationship marketing
Sony Electronics has split with Fallon Worldwide just five months after hiring the agency....No official reason has been given for the split, but insiders attribute it to creative differences and issues over agency remuneration. Sony appointed Fallon to work on its Walkman brand and the online ... Young & Rubicam New York. It also hired McKinney & Silver to work with Sony's long-time small agency ...
The IPA is considering legal action over the search giant's plan to scrap agency commission...The row over Google's plan to scrap agency commission payments has intensified, with the IPA set ... agencies believe that Google's rivals such as Yahoo! and Overture will follow suit. However, Yahoo! has ... Google to discriminate against smaller agencies. However, Google has argued that a 15 per cent ...
L'Oreal is seeking an agency to handle global online marketing across all of its brands....The company is understood to have contacted nine agencies to pitch for the business, which ... 'Oreal has taken an ad hoc approach to its digital marketing, with local agencies appointed to individual projects. The cosmetics giant is talking to agencies with international capabilities, but the size ...
BROADBAND FOR SCOTLAND Campaign: Market stimulation campaign Client: Scottish Enterprise Agency: The Union Advertising Agency Principal author: Giles Moffatt Media used: TV, print, outdoor, interactive, PR, radio, cinema, direct marketing, ambient, viral, press, sales promotion CASE SUMMARY The paper ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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