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LONDON - Virgin Radio, which signed Xfm's Christian O'Connell for its flagship breakfast show earlier this year, is launching an audit of its brand image among the media industry.
-business performance pushed the agency ahead of its closest rivals....work in 2005 have made Dare Campaign's Digital Agency of the Year for the third consecutive year ... account, after a four-way pitch against AKQA, Wheel and DNA. The AA needed an agency to overhaul its ... - it has far less web-design heritage than the other three shortlisted agencies. That Dare won the three ...
Digital UK, the organisation co-ordinating the switchover from analogue to digital TV, has shortlisted Proximity London, OgilvyOne, Partners Andrews Aldridge and Rapier to pitch for its DM account. PHD, MediaCom, MindShare and ZenithOptimedia will contest media. The pitches take place next week.
for developing industry research initiatives and working closely with agencies and advertisers on the benefits ... am delighted to have someone of Keith's experience on board and his agency and media-owner experience across a range of communication channels will be a huge asset to our agency-and-advertiser dialogue ...
into the awards. These include Radio Agency of the Year, Radio Advertiser of the Year and Radio Voice Actor ...
its sister WPP agency for his successor. Bignell joins MediaCom after three years as one ... of having a media trading arm because it gives people opportunity at three agencies within Group M. He is a ...
marketing mix." The problem for clients looking for a global digital agency is that there are few full-service agencies with offices in every major market. Traditional ad agency networks may have global reach ... major markets - but differs in that it is primarily a direct-response rather than a branding agency ...
ZenithOptimedia's now-famous publications. Every agency should have a character like Smith ... at the agency) for a new role as the futures director at WPP's Group M. The aim is to create market-leading research and publications for Group M that will span the entire marketing services world. As one agency ...
. The aforementioned work was produced by Channel 4's in-house creative agency, 4Creative, run by Richard Burdett. However, the channel does enlist external agencies when necessary. To support the launch of More 4 on 10 October, it called a pitch and went on to appoint DDB London. The agency positioned More 4 as the "adult ...
. But even Hegarty, the chairman and worldwide creative director of an agency (Bartle Bogle Hegarty) famed ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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