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The Work: New Campaigns - UK

will independently pursue abusers even without a victim's statement Creative agency: Miles Calcraft Briginshaw Duffy Writer: Jeremy Carr Art director: Jeremy Carr Planner: Andy Nairn Media agency: MediaCom Media planner ... , British Airways Brief: Merry Christmas from British Airways Creative agency: Bartle Bogle Hegarty Writers ...

IPA rewards effective small agencies

Despite two London agencies winning the Grand Prix, the IPA's new biennial awards have recognised...agencies held this week. This year's ceremony saw a significant change to the rules. Until now, the IPA ... contest will be held, restricted to small- and medium-sized agencies with a gross income of less than £20 million. However, with two established London agencies taking the top award, has the scheme awarded ...

The Work: Private View

by showcasing the excellent new product range Agency: Rainey Kelly Campbell Roalfe/Y R Writers: Pip Bishop ... 's surprisingly good value Agency: DDB London Writer: Matt Lee Art director: Peter Heyes Illustrators: Gary Taxali ... to find in the Navy Agency: Glue London Creatives: Seb Royce, Adam King, Jaime McLennan, Christine Turner ...

The Work: New Campaigns - The World

that isn't confined to being a luxury or a toy any more Creative agency: Publicis Conseil, Paris Writer ... Media agency: Carat Media planners: Christophe Blain, Pamela Bruel Production company: Big Productions ... Canada Brief: Raise awareness of the perils of drinking and driving among young males Creative agency ...

The Work: New Campaigns - UK

spirit Creative agency: Wieden Kennedy Writers: Tony Davidson, Kim Papworth, Sean Thompson, Chris Groom ... agencies: Naked (communications planning), Starcom (planning and buying) Media planner: Nilufar Fowler ... art Creative agency: Leo Burnett Writers: Nick Pringle, Clark Edwards Art directors: Nick Pringle ...

IPA Effectiveness Awards 2005: Bronze Award - Arriva Buses

ARRIVA BUSES Campaign: Going your way Client: Arriva plc Agency: Cogent Elliott Principal authors: Mike Rayner, Nicola Simpson Media used: Print, outdoor, radio, cinema, press CASE SUMMARY The aim of this campaign was simple: increase the number of passengers for Arriva, the bus operator ...

IPA Effectiveness Awards 2005: Silver Award - Hidden Treasures of Cumbria

HIDDEN TREASURERS OF CUMBRIA Campaign: Hidden Treasures of Cumbria Client: Cumbria Tourist Board Agency: Alcazar Principal authors: Annett Pecher, Lesley Deer Media Print, interactive, direct mail, press CASE SUMMARY Cumbria is home to one of Britain's most popular tourism destinations ...

IPA Effectiveness Awards 2005: Bronze Award - First Choice

FIRST CHOICE Campaign: Get me out of here: how sponsorship cuts through the jungle on to the high street Client: First Choice Agency: Walker Media Principal authors: Phil Georgiadis, Marie Robinson, Shabaz Shariff With contribution from: Oliver Croom-Johnson, SPP Media used: TV CASE SUMMARY ...

IPA Effectiveness Awards 2005: Bronze Award - Lancashire Short Breaks Campaign

LANCASHIRE SHORT BREAKS CAMPAIGN Campaign: The Midas touch: turning a box of old coupons into £8.267 million! Client: Lancashire Tourism Partnership Agency: Radford Advertising Marketing Principal author: Claire Longfield, Radford Advertising Marketing; Tony Openshaw, Lancashire Tourism Partnership; Catherine ...

IPA Effectiveness Awards 2005: Gold Award - Grand Prix and Best Idea Sponsored by Thinkbox

TRAVELOCITY.CO.UK Campaign: Hello world Client: Travelocity.co.uk Agency: Miles Calcraft Briginshaw Duffy Principal authors: Dominic Hall, Andy Nairn Media used: TV, print, outdoor, PR, radio, ambient, viral, press CASE SUMMARY Travelocity.co.uk started 2004 as a little-known brand ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.