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ZenithOptimedia strengthens senior management team

As well as Howley, the agency has promoted Marco Bertozzi, the former commercial director of Zed Media, to marketing director. Howley will be responsible for a group of 35 planners and will also sit ... the agency’s general marketing requirements. Gerry Boyle, ZenithOptimedia's managing director, said: "Mark ...

Sandpit picks up first brief with £4m UltimateBet launch

The company plans to put £4m behind an on- and offline campaign, to capitalise on the upcoming relaxation of Britain's gaming laws. The assignment, awarded with the help of the AAR, is the first major business Sandpit has won. The operation has been developing as an alternative to the conventional agency ...

Murphy quits Red Cell Response chief executive role

-the-line agency without a job to go to....Murphy's departure comes just three months after the Harrison Troughton Wunderman co-founder Martin Troughton joined as the UK chairman of Red Cell Response in October. Murphy joined the agency 18 ... capabilities, will add the running of the London agency to his current responsibilities. If you have ...

Bill Gates wants your business

the library far more European clout - a major agency gripe was that Corbis was too US-focused in its content ... to say he hoped the move would "encourage other traditional agency creatives to rethink the internet. A ...

Agencies battle for place on Diageo digital roster

LONDON - Diageo is understood to be talking to agencies ahead of building a digital roster to work...The drinks giant does not currently have a digital agency of record, choosing instead to award ... microsite and ads for the launch of Johnnie Walker Green Label, while Agency Republic is working on a ... asked Mother's sister agency Poke London to come up with a digital campaign for Archers Peach Schnapps ...

AstraZeneca seeks agency for Crestor CRM strategy

LONDON – Pharmaceuticals giant AstraZeneca is seeking a direct marketing agency to handle below...The company is already talking to at least three agencies, with a view to appointing one to develop a global relationship marketing strategy. Agencies have been asked to develop a programme of communications to encourage patients to continue taking the drugs on a long-term basis. Many patients stop taking ...

WWAV Rapp Collins reshuffles senior management

of the London agency, to become its chief executive in a management reshuffle....Larmer, the other joint managing director, is leaving the agency in April. Scognamiglio will take on responsibility for the London direct marketing agency, as well as its sister companies. These are: WWAV Rapp ... the departure of Adam Coleman, the former chief executive of the London agency. Gordon added the role ...

Media: Aegis Group acquires digital creative agency De-construct

Aegis Group has acquired the UK digital creative agency De-construct. The company will now become

Hotline: 192.com looks for agency to launch new seach engine

192.com, the online directory enquiries service, is looking for an integrated agency to launch its

Agencies battle for Diageo digital task

Diageo is understood to be talking to agencies ahead of building a digital roster to work across...The drinks giant does not currently have a digital agency of record, choosing instead to award ... microsite and ads for the launch of Johnnie Walker Green Label, while Agency Republic is working on a ... asked Mother's sister agency Poke London to come up with a digital campaign for Archers Peach Schnapps ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.