MPG's appointment follows that of sister Havas creative agency Arnold Worldwide to handle Hershey's creative. The business moved out of DDB Worldwide and Ogilvy Mather. Omnicom's OMD will continue to handle media buying for Hershey. Arnold and MPG will work together to produce integrated marketing ...
Reed's appointment ends a five-month search for a new head of planning at the agency, after the previous incumbent, Miranda Ross, left to join the digital agency Glue London. As well as overseeing the agency's planning function, Reed will focus on developing relationship marketing programmes for clients ...
The direct marketing agency is positioning itself as a "results-driven" offering. It promises ... director at Harrison Troughton Wunderman, joins Wand in an equivalent role. The agency, which ... an integrated marketing service. Christodolou said: "Obviously, no agency can guarantee that a campaign ...
The advertising industry has finally returned to growth, but agencies are failing to translate...agencies puts the new pressures faced by the ad industry into stark relief. Although agencies at last ... year. As a group, the independent agencies continued to perform better than group-owned businesses ... of agency sales. The sector as a whole has returned to growth, with the volume of business handled ...
Legoland is looking for an advertising agency to promote its theme parks in Denmark, Germany.... The review is being handled by the AAR, which has drawn up a shortlist of five agencies to pitch ... the theme parks for EUR375 million in July, prompting the pitch. The agency search does not affect the pan ...
InBev is looking to re-evaluate its advertising agency roster as part of a major review of its...by several multinational agencies, is expected to finalise the roster line-up within the next month. Lowe, which won four pieces of InBev business in the region last year, was the only agency asked to enter both pitches, which sought two agencies to share the creative duties across seven InBev brands. The brewer ...
in New York. It said it would decide which agency it wanted to appoint and then discuss the issue. A
The foreign exchange company HIFX is approaching agencies with a brief for its above
Subway has hired the Scottish agency Frame to handle its £2.5 million UK ad account....alongside the agency's two founders, Alan Frame and Graeme Atha. ...
Ann Cooper charts the rise of Crispin Porter & Bogusky, the provincial creative agency that...'s chief executive and president, the agency had been talking to VW for some time. And not only because ... for Truth (from the ALF), which helped this agency evolve." The agency was founded in Miami in 1965 by Sam ... as an "anti-advertising" network of creative agencies, which also includes Kirshenbaum Bond & Partners ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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