creative ideas have never been more highly valued. Whether in mainstream agencies, media companies ... well force a change in the way we work." For many mainstream agencies, the experience of 2006 has ... way to go. "Most agencies seem to think digital should sit with communication planning," Ed Morris ...
Clydesdale Bank is looking for an agency to handle its advertising and direct marketing business...The company, which is owned by National Australia Bank, has approached a number of agencies with a view to a competitive pitch. An agency is sought to build the Clydesdale brand in the Scottish market. The bank is also looking to increase its direct contact with both prospective business clients ...
GCap Media is launching an in-house creative agency, called Canvas, to work directly...will help it to further its relationships with both marketers and agencies. Couch said: "A few years ago we ...
Random House, the book publisher, has hired Pd3 as its creative agency. Pd3 will develop marketing
Name: Martin Brooks Job: Chief executive, Zulu and Agency Republic Professional mission ... Steven Hess (Zulu's newest agency) about US plans - the Yanks have discovered their red buttons. 9.00am ... with Jon Claydon to talk Zulu 07/08. Speculate on which digital agencies will attain lead brand agency ...
Euro RSCG has been named as the lead agency on the $150 million creative account for the home...The business was previously handled by Doner in Michigan. The client split with the independent agency earlier this year, ending a five-year relationship. The appointment follows last month's news that the retailer had handed its $200 million media planning business to DeutschMedia, following a pitch against ...
Gap has shortlisted MediaCom and PHD to pitch against the incumbent, ZenithOptimedia, for its pan-European media planning and buying account. However, it is not reviewing its relationship with Naked Communications.
Premier Foods has shortlisted Starcom and Carat for its media planning and buying business. Walker Media and the incumbent on the account, ZenithOptimedia, have been eliminated. The review is unaffected by Premier's recent takeover of the rival food manufacturer RHM.
, has approached eight agencies to pitch for its business....The media spend for the campaign, which will be more than £10 million, will be funded by several large and small steel manufacturers. The contacted agencies are Bates Enterprises, McCann Erickson, Grey Worldwide, JWT, Ogilvy & Mather, Lowe, Mudra and Leo Burnett. RKP Singh, the director ...
Three months after launching their agency, Nick Hurrell and Neil Dawson have bagged their first...The train operator Eurostar has handed the fledgling agency a brief to develop its environmental strategy. The agency will also be offered further strategic tasks in the future. The appointment does not affect the ongoing pitch for the main Eurostar account. The initial brief requires the agency ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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