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powers. Agency: Dare Creatives: Flo Heiss, James Cooper, Alistair Robertson 2. ARMY ON EVEREST ... response. Winner of three Campaign Digital Awards. Agency: PCI Fitch Creatives: Mark Hodder, Tiki ... your mouse hard to put down; and you almost want to applaud each page. Agency: Agency Republic ...
influence consumer purchases. For both M S and its agency, success has been far from overnight. (How many ... running up a hill.) To M S's credit, the company held its nerve and kept faith in its agency when, given ... advertising terms, M S is finally coming of age," the agency declares. And it is hard to disagree. But why ...
The initiative, the first mobile branding campaign undertaken by the soft drinks giant, has been overseen by Coca-Cola's global digital agency, AKQA. The virtual cards are based on a number of Coke's Christmas ads, including this year's "the greatest gift" spot by Mother and those featuring the iconic polar ...
agencies in London shaping up to that? Heart FM (3). For a minute, I thought this ad was a devastating satire on the particular breed of agencies that jump through hoops for the sake of keeping clients happy ... Lurpak butter as the champion of good food at Christmas Agency: Wieden Kennedy Writer: Ben Walker ...
The business, which includes brands such as Alka-Seltzer, Aleve and One-A-Day vitamins, is currently split between Initiative New York, which handles media buying, and OMD Chicago, which handles the planning. It is not yet clear if the incumbent agencies will be asked to repitch. The review is being ...
the agency's Twinings, Sure and John Lewis accounts. She was previously the business director at the agency
WINNER Title: Berocca Sudoku Partnership - Staying Sharp Media agency: PHD Media director: Catherine Schrier Account director/media planner: Marek Mossakowski Creative agency: JWT Creative director: Chips Hardy Account director: Katie Johnston Account planner: Olivia Heywood Client: Bayer ...
from Mediaedge:cia. Last year Gap, which runs global advertising created by the US agency Laird ...
The agency won the business following a four-way shoot-out against Delany Lund Knox Warren Partners, VCCP and Propaganda. The pitch, which was kicked off in October, was handled by the AAR. South, the incumbent agency, was not involved in the process. AMV has now been briefed with creating ...
to the Interpublic Group media agencies Initiative and Universal McCann....in the majority of markets, into the IPG agencies. The £21m UK business is expected to move into Initiative ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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