Hotline: JWT launches internal graduate award
08 Dec 2006
of the agency's late PR guru. The award will be given to the best graduate of 2006 and the judging panel
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The Annual 2006: Top 10 digital ads
15 Dec 2006
powers. Agency: Dare Creatives: Flo Heiss, James Cooper, Alistair Robertson 2. ARMY ON EVEREST ... response. Winner of three Campaign Digital Awards. Agency: PCI Fitch Creatives: Mark Hodder, Tiki ... your mouse hard to put down; and you almost want to applaud each page. Agency: Agency Republic ...
COI pitches digital passport business
08 Dec 2006
COI is in talks with agencies for the digital element of its passport fraud campaign.
Lean Mean Fighting Machine awarded online anti-smoking task
08 Dec 2006 | by Jennifer Whitehead
The Department of Health is thought to have seen presentations from five agencies outlining online strategies before making the appointment. The campaign will run early in 2007 to coincide ... to smokers. The agency shares the COI anti-smoking advertising account with Miles Calcraft Briginshaw Duffy. ...
The Work: New Campaigns - UK
08 Dec 2006
of Qashqai exists through a fake documentary-style viral campaign Creative agencies: TBWA\London, TBWA\G1-Europe Online agency: DUKE Writer: Adam Saunby Art director: Adam Saunby Media agency: OMD Media ... the news that a two-finger Kit Kat is only 107 calories Creative agency: JWT London Writer: Richard ...
The Work: Private view
08 Dec 2006
agencies in London shaping up to that? Heart FM (3). For a minute, I thought this ad was a devastating satire on the particular breed of agencies that jump through hoops for the sake of keeping clients happy ... Lurpak butter as the champion of good food at Christmas Agency: Wieden Kennedy Writer: Ben Walker ...
The World: New York - Bayer puts planning and buying brief into review
08 Dec 2006
The business, which includes brands such as Alka-Seltzer, Aleve and One-A-Day vitamins, is currently split between Initiative New York, which handles media buying, and OMD Chicago, which handles the planning. It is not yet clear if the incumbent agencies will be asked to repitch. The review is being ...
Media: Strategy Analysis - Public answer emergency police call
08 Dec 2006
AGENCIES Media: Andrew Mortimer, David Bratt, Manning Gottlieb OMD Creative: M C Saatchi PR: Blue ... -minded the other agencies were to the central ideas. But this is clearly a well-layered campaign, using each ... wholeheartedly endorse. It's good to see the PR agency playing an important and effective role, too. In fact ...
The World: Advertisers prepare for 'small print' EU directive
08 Dec 2006
of Communication Agencies and the World Federation of Advertisers is pressing the European Commission to think ...
Marie Curie launches creative agency hunt
01 Dec 2006 | by James Hamilton
Marie Curie Cancer Care has launched a search for agencies to handle its £1.3 million creative...The charity has approached a number of UK agencies with a brief to raise public awareness of its work, and to help differentiate itself from similar organisations, including Cancer Research and Macmillan Cancer Support. The incumbents, Maher Bird Associates and Frontline Media, will be repitching ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
