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MindShare wins $150m US Wrigley's media account

The WPP agency won the business after a pitch against fellow Wrigley's roster agencies OMD and MediaCom. Reports suggested that the review had been sparked by Wrigley's acquisition of Kraft Foods brands Life Savers, Creme Savers and Altoids. Last year, OMD's sister creative network, BBDO, won ...

Thorntons hunts for agency to relaunch direct sales business

agency to handle the £2m relaunch of its direct sales business, Thorntons Direct.

Kraft sounds out global DM networks

LONDON - Kraft Foods is talking to agencies about plans to build a global customer relationship...talks with several London-based network agencies. Kraft is looking at how to build loyalty ... of direct marketing. It is currently searching for an agency to handle its Cote d'Or chocolate range, which includes the Toblerone and Terry's Chocolate Orange brands. DM agencies have pitched and a result ...

Hotline: Invesco Perpetual looks for agency

The insurance company Invesco Perpetual is looking for an agency to handle above-the-line duties

Agency staff levels hit 30-year high

More people are working in Britain's advertising agencies than at any time in the past 30 years...figures, which show that 15,751 people were employed by 240 IPA agencies on 1 September 2005.The figure is 561 higher than at the same time in 2004, although six more agencies were included in the latest ... is ageing, 48 per cent of agency staff are under 30 and just 5 per cent are over 50. In media agencies ...

Thorntons hunts for direct agency in bid to relaunch direct sales business

Thorntons, the high-street chocolate retailer, is on the hunt for a direct marketing agency

Agencies line up for Dyson CRM brief

LONDON - Dyson is hunting for a direct marketing agency to handle its UK customer relationship...The company has shortlisted three agencies to pitch for the account. Tullo Marshall Warren and The Marketing Store will compete against the VCCP-backed start-up Stephens Francis Whitson. SFW has worked ... . It will result in one agency handling acquisition and retention for the UK on a retained basis. Dyson ventured ...

Media: All About ... Independent media agencies

Conventional wisdom has it that the media agency sector is moving the way of the Goliaths, that the media networks dominate the market, while the smaller independent agencies plod along nobly eking out a ... . And second, we are not restricted by agency deals, which the major players have used as a prop ...

Hotline: Kickers shortlists agencies for creative account

The footwear and clothing brand Kickers has short-listed Farm, Karmarama, Quiet Storm and Albion for its creative account ahead of a brand relaunch early this year. The selection process is being handled by the AAR.

The World: Singapore - Creative director Yang Yeo to leave Fallon Asia

Yang Yeo, the Fallon Asia creative director and managing partner, is leaving the agency in March...Yeo founded the agency's offices in Singapore and Hong Kong with his creative partner Calvin Soh, who will remain as the Fallon Asia president and creative director. Yeo is yet to make ... will take this opportunity to develop new talent and restructure the agency." ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.