secret client who will demand a traditional agency structure? They say it will be "the agency ... Calcraft Briginshaw Duffy; agencies that aimed to be a smaller and more independent version of the shops that spawned them (TBWA and Abbott Mead Vickers BBDO, respectively.) These agencies invested in a new model ...
If I had 20 per cent for every time an agency chief executive has told me they want to hire a new...younger age than traditional agencies can match. Plus, it's a sector of the business that seems to keep up that wide-eyed passion longer than more traditional agencies (particularly those that are part ... that they've been singled out. Yet, take note of the recent experience of one traditional creative agency ...
strategist, whose popularity with clients recently propelled him to the pinnacle of his agency. So why ... - will be sufficiently compelling to clients. The pair are reluctant to be specific about the kind of agency that they want to create, fearing they might become hostages to fortune. "I've read too many agency launch ...
for the fourth quarter might be down by more than feared. Media agencies are predicting a decline of up to 20 ... of Fair Trading-led review of CRR - something that ITV and some agencies and advertisers have wanted ...
The probiotic drink manufacturer Yakult is talking to advertising agencies about its pan...spokesman for Yakult said: "Yakult has spoken to a number of pan-European agencies about the new territories ... & Kennedy to handle its £5 million UK advertising business. The agency took on a brief to relaunch ...
agency....A representative from Next approached Campaign on Wednesday asking for a list of agencies in advance of a creative review. The advertising arrangements for the company were previously handled ... for Next denied that the company was looking for an agency. ...
Leo Burnett and Arc Worldwide are launching a creative department in the virtual world Second Life.
The Interpublic agency, which beat AOL's other roster shop BBDO to win the business, will be responsible for building the company's brand as it moves its business model away from dial-up services ... , will remain an AOL agency, but it is unclear on what parts of the business it will work. ...
National Express Coaches has shortlisted Mediaedge:cia, Starcom, Initiative, MediaCom and Carat for its £7 million media planning and buying business. The review is being overseen by the AAR.
Meteorite - The agency has appointed four new creative staff.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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