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LONDON - OgilvyOne has won Campaign's Direct Marketing Agency of the Year Award, with Kitcatt Nohr...It was a close finish for this year s Direct Marketing Agency of the Year, with all three shortlisted agencies posting record growth and putting in some strong new-business performances ... -business achievements that helped it to secure top spot in this category, making it the first network agency to do so ...
LONDON - RPM3, the agency known for its controversial "Bottle of Britain" campaign that advertised...role at the combined agency. RPM3 s Mark Brandis and Beechwood s John Wood will be managing directors. Martin Butler, the RPM 3 chief executive, will step back from day-to-day involvement in the agency, but will still retain a shareholding. The 60-strong agency, working under the temporary name of RPM3 Beechwood ...
LONDON - Thomson Local is on the hunt for an agency to handle the direct marketing account for its...The company has approached a number of below-the-line shops with a view to holding a pitch for the business. Thomson Local s in-house marketing team is handling the review. The successful agency ... for Thomson Local, but the company has never appointed a retained direct marketing agency. Jill Pringle ...
for an agency to handle its £2 million direct marketing business....The whisky brand has shortlisted three undisclosed agencies to pitch for the account. Claydon ... s in-house marketing team is handling the process. The successful agency will initially be briefed ... Presky Maves. The agency recently produced a campaign that featured an unbranded book that was sent ...
This new multi-disciplinary competition reflects how agencies work for clients in the 21st century, as it is based on product categories. It will be possible to enter work into six media areas - digital, direct, posters, press, television and cinema, and radio. Nigel Bogle, the group chief executive at Bartle Bogle ...
at the agency. She will now take the role of chief marketing officer for the Wunderman group. Tansey completes the senior line-up at the agency, joining Dave Harris, the founder of LIDA, who was appointed as executive ... and sales promotion agency into existing direct and digital agencies. ...
LONDON - The Red Brick Road is to launch a direct and digital agency in January, and has poached...Street. It will offer services to the agency s existing clients, as well as aim to build its own roster ... specialist, independent agency relationships. The combination of Ruby and The Red Brick Road will be able ... with the agency, but no agreement was reached. Megson, Davis and Miller tendered their resignations this week ...
the agency....Watson, who founded the agency alongside Pamela Craik, Robin Mitchell, Chris Jones and John Voelkel ... executive, Fiona Scott, and managing director, Jackie Stevenson. The agency has no plans to replace Watson ... to do next. The news comes as the agency prepares to defend its First Direct business, which is its ...
LONDON - DraftFCB has hired Graham Pugh, the creative director at the direct agency WDMP, to be its...Saatchi. Separately, the agency has also hired Alix Pennycuick as a digital creative director ... . Earlier this month, DraftFCB offered the entire agency voluntary redundancy as part of a wider restructure ...
LONDON - First Direct, the HSBC-owned telephone bank, has kicked off a search for an agency...The company is in early discussions with several agencies and plans to hold credentials meetings ... business since 1991. A roster of local agencies including the Edinburgh-based Story, currently handles ... management agency Lateral Group earlier in the year. In October, First Direct launched its first TV ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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