Campaign Annual 2007: Media Agency of the Year - Mediaedge:cia
14 Dec 2007
Its ability to make the top spot in the new-business table its own while retaining all its existing clients pushed Mediaedge:cia above its rivals.
Success bred success for Fallon, and thanks to a guy in a gorilla suit and some canny promotions, the agency stayed on top of the creative pile.
Its ability to make the top spot in the new-business table its own while retaining all its existing clients pushed Mediaedge:cia above its rivals.
With a combination of inspired leadership, innovative creative work and an uncompromising desire to win new business, OgilvyOne took top spot.
It may not have been a vintage year for digital, but it's still been one littered with highlights for Dare, taking it, once again, to the top of the agency tree.
LONDON - OgilvyOne has won Campaign's Direct Marketing Agency of the Year Award, with Kitcatt Nohr Alexander Shaw taking second place.
Fallon ended 2006 in the rudest of health, buoyant on the combined success of its first Agency of the Year title; a year spent at the top, or thereabouts, of the new-business league table; and proud ownership of the best work in London.
At the start of the decade, the prospect of Mediaedge:cia winning anything, let alone Media Agency of the Year, was hard to imagine. A difficult merger between CIA UK and The Media Edge, followed by some lacklustre leadership, left WPP with something of a basket case on its hands in terms of its third-largest...
Dare will be proud to recapture its crown, having been named the Digital Agency of the Year three times before Agency Republic ended its run last year. But in what has been a relatively quiet year for digital advertising, Dare has pulled through by delivering the basics very well, setting high standards...
LONDON - Fallon is Campaign's Agency of the Year for the second year in a row.
It was a close finish for this year’s Direct Marketing Agency of the Year, with all three shortlisted agencies posting record growth and putting in some strong new-business performances.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.