Cadbury "gorilla" wins Campaign of the Year
13 Dec 2007 | by Staff
of online across the year. Agency Republic s favourite place Facebook page is the most successful UK ...
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Heinz named Advertiser of the Year
13 Dec 2007 | by Staff
sales results are imperative. It’s also about being a good client, about treating your agencies...consistently strong record of creative excellence, but were dogged by reports of poor agency management or had ... in advertising this year, and was rewarded with a strong agency partnership with McCann Erickson that delivered ... looking for an agency to help them do it and McCann Erickson was appointed in November 2006. Heinz ...
Leo Moore joins Brock and Dyke start-up
10 Dec 2007 | by Kunal Dutta
of Bill Brock and Matt Dyke’s start-up agency....At the new agency, which is yet to be named, Moore will use his client background to head the media division and look at new ways to negotiate contracts with clients. He will join the agency in the new year as the third of six partners. Moore has been at Diageo since 2001, where he managed individual agency ...
The Work: New Campaigns - The World
07 Dec 2007
the essence of what makes photography fun Creative agency: Cayenne Amsterdam Writer: Edwin Latchford Art director: Costanza Waetjen Media agency: Mediaedge:cia, Dusseldorf Media planners: Katrin Nussbaum ... -based agency, created the spot, which is being complemented by print and online activity. It takes viewers ...
Glenfiddich searches for shop to handle £2m DM brief
06 Dec 2007 | by Kate Nettleton
for an agency to handle its £2 million direct marketing business....The whisky brand has shortlisted three undisclosed agencies to pitch for the account. Claydon ... s in-house marketing team is handling the process. The successful agency will initially be briefed ... Presky Maves. The agency recently produced a campaign that featured an unbranded book that was sent ...
CHI nets first media buying accounts
06 Dec 2007 | by Noel Bussey
. The agency is also in talks with its Carphone Warehouse client and with Virgin Money about their respective ... by Mike Hellens, the managing director at Media Matters, Carphone Warehouse s media agency. The business model will be fee- rather than commission-based, which the agency hopes will lead to a more media ...
CHI wins Tiger Beer media brief
05 Dec 2007 | by Noel Bussey
Media, the media buying venture set up by the creative agency....The company appointed the agency to its creative business in October this year following a pitch against McCann Erickson. For more details on CHI s media venture, see tomorrow s issue of Campaign. ...
Ann Summers launches viral competition
04 Dec 2007 | by Staff
or digital agency creatives can submit ideas in response to live briefs. The company will post up to four briefs per year with production budgets of up to 25,000. The winning team and agency will produce a ... only retained agency, the communications planning shop Goodstuff. ...
The Work: Private view
30 Nov 2007
of O2's agency (VCCP) once did a Private View of a press ad that I'd done (with Kerry Gooden and Stuart ... , and a "wasted opportunity". Ouch. Now I get to review an ad his agency has done, where the images ... Trust's 25th anniversary Agency: Euro RSCG Writer: Kyla Elliot Art director: Ben Beazley Exposure ...
WWAV picks up £8m European Viagra
30 Nov 2007 | by Kate Nettleton
The agency scooped the business following a final two-way shoot-out against Tullo Marshall Warren. Pfizer's Paris-based pan-European marketing team handled the pitch. WWAV Rapp Collins will now take responsibility for all print, press, DM and online activity for the drug. Until recently, Viagra has only been ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
