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Procter & Gamble has invited its roster agencies Starcom and MediaCom to pitch for its media...The world's biggest advertiser currently splits its Indian media account between Starcom, which handles planning, and Madison, which has the buying assignment. An industry source suggested the review had been sparked by agencies competing to offer more attractive rates. P&G faces stiff challenges ...
Soda Club, the parent company, has approached at least three shops with a brief, and hopes to appoint an agency by the end of the year. The largely strategic brief aims to reposition the product for a contemporary audience. It will culminate in a UK advertising campaign that aims to drive ...
Electrolux is talking to agencies about a review of its £25 million pan-European advertising...The household appliance producer is contacting agencies as part of a procurement-led process, and plans to hold pitch meetings in early 2008. The review covers the Swedish company's range of washing machines, vacuum cleaners, tumble dryers, dishwashers and ovens. As well as the Electrolux marque ...
LONDON - Electrolux is talking to agencies about a review of its £25 million pan...The household appliance producer is contacting agencies as part of a procurement-led process, and plans to hold pitch meetings in early 2008. The review covers the Swedish company s range of washing machines, vacuum cleaners, tumble dryers, dishwashers and ovens. As well as the Electrolux marque ...
The five-month pitch culminated in a final two-way shoot-out between the WPP-owned agency and M C Saatchi. The win consolidates all of DHL s global business, which had previously been split between a number of agencies around the world, including some parts of the Ogilvy network. It is understood ...
ALCOHOLIC DRINKS Title: John Smith's People's Race Media agency: MediaVest Media director: Elliot Parkus Media planner: Samuel Browne Creative agency: Steam Creative director: Ed Downey ... The Glovebox Media agency: Carat Media director: Julie Blake Media planner: Satin Reid Creative agency: n ...
WINNER Title: Flora Pro.Activ - Test The Nation Media agency: MindShare Media director: Mike Mulholland Media planner: Adam Smith Creative agency: Bartle Bogle Hegarty Creative director: n/s Account planner: n/s Client: Unilever Brand: Flora Pro.Activ Marketing director: Paul Nevett Media brand ...
Dyson has ended its relationship with its UK above-the-line agency VCCP and opted to move its UK
is the slowest car Audi has ever built Agency: Bartle Bogle Hegarty Creative team: Andy Clough, Richard McGrann ... creative and interactive potential of the out-of-home media Agency: Dye Holloway Murray Writer ... Ericsson Brief: Promote the Sony Ericsson Cyber-shot phone's photo-editing capabilities Agency: Dare ...
AQUA OPTIMA Title: How crystal clear thinking stopped a drought Client: Strix Agency: BJL Group Authors: Karen Staniland, Ian Mitchell, Thomas Hill, BJL Group; Mark Finnie, Strix Contributing authors: Trevor Lorains, BJL Group; Marcus Leigh, BJL Group Media used: TV In a nutshell: Aqua ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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