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on its digital media agency, i-level....of change in its marketing department, which has thrown its wider agency arrangements into question. Above ...
, following a pitch against undisclosed agencies....Iris will now work as the lead digital agency for the petrol giant, and will initially produce campaigns for its retail, fuel and lubricants accounts. The agency s brief will include web development ... on cross-promotional activity. The incumbent lead agency, Digitas London, continues to work with Shell ...
, including the UK. It has worked closely with Kia s in-house agency Innocean, which produces creative ... is handled by OMD across Europe, is not included in the review. The OMD-owned agency M2M handles the 20 ...
whether Haygarth will repitch. The company is understood to be seeking an agency with a global presence ... share from 1 to 3 per cent. A spokesman for Kia said: There is a process underway to appoint an agency ...
The agency was handed the business following a two-way shoot-out against the Omnicom ... to create a central hub of WPP-owned agencies in the UK to produce work for the whole of Europe, Russia ... and a D AD Yellow Pencil for past work on Land Rover. The agency also lost its Orange business ...
LONDON - BP, the world’s third largest oil supplier, is approaching agencies with a view...The initial approach is centred around two online advertising briefs. The first will be a UK project based around promoting the company s BP Ultimate fuel. The second will be a much larger one-off global campaign, details of which have not yet been divulged to agencies. However, it is also expected ...
LONDON - Redwood has won the top creative award in the Association of Publishing Agencies
An agency source confirmed that the entire UK business, which Saatchis has held since 1993, will move to fellow Toyota roster agency CHI Partners later in the year. Saatchi Saatchi will continue ... account will further unsettle the troubled agency, which has been without a chief executive since ...
A 15-way, six-month-long pitch toppled German agency Feuer from the business it has held since ... marketing steer to its national subsidiaries and their agencies, and also to appeal to a new, younger market ... capabilities and creativity. The agency impressed with its work for Adidas -- another German company ...
LONDON - Porsche, the luxury and sports car-maker, is hunting an agency to handle its UK direct...The car company has held credentials meetings with a number of undisclosed agencies, and is drawing up a shortlist to pitch for the business. Porsche s in-house marketing team will handle the review ... account for the past six years. The agency was hired for the above- and below-the-line tasks, after a ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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