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Hotline: Goodstuff appointed for 'Back Boris' campaign

of the London Mayoral election. The agency will work on developing ideas for Boris Johnson, the official

The Work: New Campaigns - UK

Creative agency: Beattie McGuinness Bungay Writer: Julia Martens Art director: Jade Trott Planner: Aimee Luther Media agency: MediaCom Media planners: Kim Iwanczyszyn, Peter Roins Photographer: Karin Berndl Photographer's agency One Productions Retouching: company Karin Berndl Exposure: Press, outdoor, London ...

The Work: New Campaigns - The World

the essence of what makes photography fun Creative agency: Cayenne Amsterdam Writer: Edwin Latchford Art director: Costanza Waetjen Media agency: Mediaedge:cia, Dusseldorf Media planners: Katrin Nussbaum ... -based agency, created the spot, which is being complemented by print and online activity. It takes viewers ...

Editorial: Ad industry has to grab the initiative next year

by advertisers, agencies and media owners. Last year saw the industry come under relentless attack from ...

Opinion: Perspective - IPA's agency/client plan needs honesty to work

're not changing agencies."..., not always ... but often. So why do agencies so often fare so badly when their clients conduct appraisals ... 're receiving from their agency. And agencies all too often leave relationship monitoring to their clients ... an agency and a client work together and has produced some pointers on managing the process ...

The Week: Media Reviews - DWP seeks planning shop

The Department of Work and Pensions is looking for a communications planning agency to raise

The Week: Advertising News - IPA in relationship guide

The IPA has issued new guidelines that aim to encourage agencies to take control of client...The report encourages agencies to let clients know that the way they are treated affects the way they work, and that both parties should assess each other's performance in a bid to foster longer-term relationships. The guidance and sample questionnaires are available to members from www.ipa.co.uk/clientservices. ...

The Week: Advertising News - Higgins Trust signs TV stars

The push, created by the specialist charity agency TW Cat, called "gloves off", features viral, direct mail and direct response press ads. The viral asks users to "spank the botty of injustice" by making a donation to the organisation. ...

The Work: New Campaigns - The World

agency: Cramer-Krasselt Hampel Stefanides, New York Writer: Larry Hampel Art director: Dean Stefanides Media agency: Cramer-Krasselt Hampel Stefanides Media planner: n/s Production company: Saville ... the Rogue as a performance-driven crossover vehicle Creative agency: TBWA\Chiat\Day, Los Angeles Writer ...

The Work: Private view

of O2's agency (VCCP) once did a Private View of a press ad that I'd done (with Kerry Gooden and Stuart ... , and a "wasted opportunity". Ouch. Now I get to review an ad his agency has done, where the images ... Trust's 25th anniversary Agency: Euro RSCG Writer: Kyla Elliot Art director: Ben Beazley Exposure ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.