The World: Boston - WPP creates shop to handle $4.5 billion Dell brief
07 Dec 2007
Sir Martin Sorrell's WPP has scooped Dell's global marketing account and will set up a new agency
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Thomson Local in DM agency search
07 Dec 2007
Thomson Local is on the hunt for an agency to handle the direct marketing account for its Thomson...The company has approached a number of below-the-line shops with a view to holding a pitch for the business. Thomson Local's in-house marketing team is handling the review. The successful agency ... for Thomson Local, but the company has never appointed a retained direct marketing agency. Jill Pringle ...
The World: Singapore - Burnett, Saatchis withdraw from SingTel pitch
07 Dec 2007
Two major agencies have pulled out of the $20 million creative pitch for SingTel, the Singapore...Leo Burnett and Saatchi & Saatchi withdrew over what was said to have been SingTel's insistence that the winning agency should start work on the account as early as the beginning of January. SingTel has ... the clients who are sizing up the agencies." Kurt Viertel, the Burnett managing director, commented: "This ...
CHI nets first media buying accounts
07 Dec 2007 | by Noel Bussey
. The agency is also in talks with its Carphone Warehouse client and with Virgin Money about their respective ... by Mike Hellens, the managing director at Media Matters, Carphone Warehouse's media agency. The business model will be fee- rather than commission-based, which the agency hopes will lead to a more media ...
The Work: New Campaigns - The World
07 Dec 2007
the essence of what makes photography fun Creative agency: Cayenne Amsterdam Writer: Edwin Latchford Art director: Costanza Waetjen Media agency: Mediaedge:cia, Dusseldorf Media planners: Katrin Nussbaum ... -based agency, created the spot, which is being complemented by print and online activity. It takes viewers ...
The Work: Private view
07 Dec 2007
one thing ... the annual agency Christmas card competition is in full swing. As usual, the pressure ... : Reveal the lives of the C.M.O.N.S. Agency: Delaney Lund Knox Warren Partners Writers: Paula ... Agency: JWT London Writers/art directors: Laurent Simon, Aidan McClure Director: Jonas Odell ...
CHI nets first media buying accounts
06 Dec 2007 | by Noel Bussey
. The agency is also in talks with its Carphone Warehouse client and with Virgin Money about their respective ... by Mike Hellens, the managing director at Media Matters, Carphone Warehouse s media agency. The business model will be fee- rather than commission-based, which the agency hopes will lead to a more media ...
The World: Seoul - LG Telecom lines up agencies in double review
30 Nov 2007
At least five agencies are vying for the LG Telecom account after the South Korean company called a...Diamond Ogilvy, the incumbent, is expected to defend the business against BBDO, the local agency Veil and LG Telecom's in-house agencies Silver Bullet and Wise Bell. LG Telecom, owned by the LG ... . Sources said LG Telecom may choose two agencies that would be used in rotation. ...
The World: Warsaw ZenithOptimedia bags Play and Netia briefs
30 Nov 2007
The combined media budget of Play and Netia makes it one of ZenithOptimedia Poland's largest clients. Netia owns 23.4 per cent of P4, which owns the Play brand. The decision follows a four-month pitch process, which also involved Play's incumbent agency, PHD. Mediaedge:cia, which had previously ...
The Work: New Campaigns - UK
30 Nov 2007
and encourage participation in script-writing challenge Creative agency: Fallon (in collaboration with Dare ... Brief: Dramatise the joy of belonging Creative agency: Beattie McGuinness Bungay Writer: Pat Burns Art director: Gavin McGrath Planner: Dan Hill Media agency: Vizeum Media planner: Daliah Epstein ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
