Thinkbox, the commercial TV marketing body, is looking for an agency to handle its integrated
Warburtons, the family-owned bread brand, is looking to appoint a lead agency to its below...not yet been issued, is expected to ask agencies for suggestions on how to raise the brand's profile ... works with a number of regional promotional agencies, including KLP Euro RSCG, Chemistry Digital ... handled Warburtons' advertising since 1998. In January, the agency developed the brand's first national ...
Beckham, has kicked off a search for a digital agency....The shoe-maker has approached an undisclosed number of digital agencies with a web-build brief, which will expand to include consultancy and analysis following the launch. The process is being handled directly by the client. The website relaunch follows the sale of the company to TowerBrook Capital ...
, Delhi's leading independent agency....Capital will continue to operate autonomously but will be aligned with the Asia operations of Publicis Worldwide. The agency was founded 15 years ago by Sunil Sachdeva and Prasad Subramaniam. Its clients include Suzuki, LG, CitiFinancial and Spice Telecom. Olivier Fleurot, the Publicis Worldwide ...
, the implications for Detroit-based ad agencies, whose raison d'etre is largely to service the car ... is a positive one. Earlier this year, for example, the Detroit office of McCann Erickson, a GM agency ... the impact on the agency was massive, but points out: "As I told our employees, we've been a GM agency for 80 ...
His premise is that agencies have approached much of what they do in a "back-to-front" fashion. That they spend too much time honing their messages rather than finding out what people want to hear and working back from that. Agencies, traditionally slow to change their structures and strategies, may find ...
The digital agency Holler is to be acquired by the Australian media company BlueFreeway.
Publicis has acquired the London-based branding and corporate communications agency SAS...The French holding company plans to slot SAS into its Publicis Consultants UK group, which comprises Masius, Publicis Consultants PR and the design agency Carre Noir London. SAS specialises in corporate communications, design and interactive marketing, and generated revenues of £7.39 million in 2006. ...
Present a strong brand idea, have your agency work the campaign like an orchestra and you cannot...that the creative agency Scholz & Friends made it into its guiding principle many years ago. Since then, the term ... "integration" is not only an obstacle when conceiving campaigns. Agency groups also became "integrated" and new ... in this field. The agency group does not give managers a share in special instruments, but in the success ...
Google is ending its agency discount scheme following pressure from advertisers for the search...The deal will see the Best Practice Funding programme, which offered £50 million in discounts for agencies running search campaigns, scrapped in 2009. Google had earmarked the discounts for agencies to invest in online training and research, but instead discovered they were passing them on to clients as a ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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