King made OgilvyOne CEO
09 Oct 2008 | by Matt Williams
, King was instrumental in securing a number of major accounts for the agency, including British Airways ...
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Peugeot on lookout for direct agency
09 Oct 2008 | by Matt Williams
LONDON - Peugeot is on the hunt for a direct marketing agency for its business and fleet range....The car manufacturer is looking for an agency that can provide business-to-business marketing ... . Peugeot does not currently have an incumbent agency on the account, but does work with the customer publishing agency Specialist to publish Fleet Forum, a magazine aimed at Peugeot's fleet of car operators ...
Kitcatt Nohr scoops below-the-line Lexus account
18 Jul 2008 | by Kate Nettleton
brand, which began in 2001 when the agency scooped the business in a three-way shootout. Kitcatt Nohr ... with the incumbent data agency Fuel. Matt Button, the CRM and database manager at Lexus, said: "I have nothing ... strategy and our agency and we were bowled over by the coherence, creativity and gravitas of the Kitcatt ...
BP kicks off pitch for global DM brief
17 Jul 2008 | by Kate Nettleton
The fuel giant has contacted agencies with a view to holding a first round of meetings in August. Jacky Davies, the marketing services procurement director at BP, is handling the process and is understood to be seeking agencies with a network of offices across the world. The successful agencies ...
Orange hands Chemistry £22m DM business
14 Jul 2008 | by Larissa Vince
provider split with its previous incumbent Wunderman two weeks ago, just one year after the agency won ... to working with such an exciting agency." Jason Foo, the deputy managing director of Chemistry, said: "It ...
Jones ditches DraftFCB for top Publicis role
29 May 2008 | by Claire Billings
-profile stints at above- and below-the-line agencies, joined FCB in 2006 as its chief executive and was appointed co-president when the agency merged with Draft. He took sole control of the agency when his co ...
Nigel Jones ditches DraftFCB for Publicis group role
28 May 2008 | by Claire Billings
profile stints in above- and below-the-line agencies, joined FCB in 2006 as chief executive and was appointed co-president when the agency merged with direct network Draft. He took sole control of the agency ... at the then world-best BMP, chief executive of an integrated agency start up at Claydon Heeley and chairman of a ...
OgilvyOne scoops global British Airways account
27 May 2008 | by Kate Nettleton
The agency secured the business following a three-way shoot out against WWAV Rapp Collins and Carlson. OgilvyOne takes over from the UK incumbent agency Tullo Marshall Warren, which had been on the BA roster since 1987. The agency, which does not have global network, was not invited to pitch ...
Kitcatt Nohr lands £2m Britannia brief
21 Feb 2008 | by Staff
The agency secured the business following a three-way shoot-out against Clark McKay Walpole and Archibald Ingall Stretton. The AAR handled the review. Kitcatt Nohr will work on all of Britannia s below-the-line corporate and consumer communications. Future campaigns will promote Britannia ...
Agencies line up for £5m Army DM task
24 Jan 2008 | by Kate Nettleton
LONDON - The Ministry of Defence is on the hunt for an agency to handle the £5 million direct...The MoD has sent out an initial request for information to UK and European agencies ahead of a pitch. The incumbent, Tequila, will defend the business. The brief covers the Army s below-the-line recruitment campaigns and will see the successful agency produce CRM, data analysis, conversion programmes ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
