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Saatchi & Saatchi embark on first campaign for Cadbury Creme Egg

31 Dec 2008 | by Hadassah Nymark

The agency has created an integrated campaign, which breaks tomorrow with a TV ad called 'Lesson'. The spot takes place in a classroom bustling with Cadbury Creme Eggs eager to learn about Goo-ology. Director of strategy at Saatchi Saatchi, Richard Huntingdon, said: "The Creme Egg season opens ...

JWT creates new TV ad for Andrex

23 Dec 2008 | by Hadassah Nymark

Country: United Kingdom Agency: JWT London Client: Kimberley-Clark Creative Director: Sir Dominic Lynch ...

The Body Shop moves global ad account out of Leagas Delaney

23 Dec 2008 | by Caroline Lovell

LONDON - The Body Shop has dropped Leagas Delaney as its retained ad agency as it moves all...The ethical retailer does not plan to draw on the services of an agency of record for the foreseeable future but may use external agencies on an ad hoc, project specific basis. Leagas Delaney ... . The agency s latest poster campaign, which launched in August, set out to re-assert the retailer's position ...

Mother and Yell split after two years as contract draws to an end

23 Dec 2008 | by Caroline Lovell

that the directory service would only work with its roster agencies on a project-by-project basis....In November Yell appointed Rapier to work on a project to promote Yellow Pages. It was the first step away from using its roster agencies, Mother, AKQA and Proximity, on a retained basis. Yell's roster agencies were informed they would only work on specific assignments for the brand on an ad ...

Volkswagen high-kicks into latest campaign for new Golf

22 Dec 2008 | by Hadassah Nymark

: Television Country: United Kingdom Agency: DDB London Client: Volkswagen Director: Ivan Zacharias Art ...

Carat takes Kellogg media from Mindshare

19 Dec 2008 | by Staff

The two media agencies went head-to-head on the pitch, which was called earlier this year. Mindshare had held the account, worth an estimated 300 million for the past eight years. Greg Economos, the vice-president, marketing and innovation, Kellogg Europe, said: "It was a difficult decision, and we ...

Ad agency Christmas greeting messages

19 Dec 2008 | by Colin Marrs

from UK ad agencies. Campaign takes a look at the best ones....of the agency. St Luke's Users can create their own message, which appears as if written in snow ...

Carat scoops Santander media account

19 Dec 2008 | by Staff

The brief takes in responsibilities for Abbey, Alliance Leicester, and the savings arm of Bradford Bingley. Mediacom North, the regional agency which previously handled media for Bradford Bingley, was not invited to pitch. Carat originally won the Abbey media account in November 2005. ...

Lowe resigns John Lewis ad account

18 Dec 2008 | by Colin Marrs

for the agency, which has been decimated by huge account losses and is now sustained mostly by globally aligned ... consultancy role at the agency after the pitch is completed in January. But it is understood that Morris has admitted to friends that he is already asking himself serious questions about his future in an agency whose ...

Joshua G2 chief executive Mike Cornwell steps down

18 Dec 2008 | by Matt Williams

Mike Cornwell, the chief executive of Joshua G2, has left the agency after less than a year...Cornwell leaves the agency in a bid to explore other career opportunities, and a replacement ... the digital agency Soup. He replaced Nick Spindler, who stepped down from the day-to-day management of the agency in order to take on a consultancy role. ...

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