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The agency has created an integrated campaign, which breaks tomorrow with a TV ad called 'Lesson'. The spot takes place in a classroom bustling with Cadbury Creme Eggs eager to learn about Goo-ology. Director of strategy at Saatchi Saatchi, Richard Huntingdon, said: "The Creme Egg season opens ...
The two media agencies went head-to-head on the pitch, which was called earlier this year. Mindshare had held the account, worth an estimated 300 million for the past eight years. Greg Economos, the vice-president, marketing and innovation, Kellogg Europe, said: "It was a difficult decision, and we ...
, by Agency Republic, is proof that digital agencies should leave TV alone. 9. Nintendo Wii, the Redknapps ...
LONDON - Unilever has confirmed that Lowe Worldwide has picked up the bulk of Knorr's £100 million global advertising account.
of hidden technology Creative agency: Bartle Bogle Hegarty Writer: Jon Fox Art director: Rik Brown Planner: Sarah Watson Media agency: Mindshare Media planner: n/s Production company: RSA Films LA ... is a harmless party drug among young people Creative agency: Mother Writer: Mother Art director ...
The agency won the business after a two-way shoot-out against an undisclosed agency, in a process handled by Agency Assessments. Rapp will work on a campaign in support of a three-year plan by Pernod ... , Malibu appointed Vizeum as its media agency. Earlier this year, the brand produced a "get your island on ...
LONDON - First Drinks is on the hunt for an agency to handle the global digital account for its...The review is being handled by ISBA, and the successful agency will be responsible for creating a new Sailor Jerry website and digital advertising campaigns. The drinks distributor is looking ... digital agency. Sailor Jerry, which consists of a blend of Caribbean rum flavoured with ginger, cinnamon ...
LONDON - Aegis-owned Isobar has been appointed as the full service digital agency for Ballantine...by Isobar Global. The agencies will launch digital activity for Ballantine's forthcoming Leave ... -construct. Isobar sister agency Vizeum provides global communications planning across Pernod Ricard's global brands, including Chivas Regal, Jameson, Malibu and Havana Club. Vizeum and sister agency Carat implement media ...
The agency was informed of Stella's parent Inbev's decision this afternoon, putting an end to a three-month pitch process, which began when Lowe resigned the account in August. Sources close to the pitch suggest it was a closely fought contest with both Mother and Publicis' pitch work going through ...
's is the best mayo brand to have on their tables at Christmas Client Unilever Creative agency Ogilvy ... /planning agency Mindshare Media planner Katy Barbary ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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