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The agency has created an integrated campaign, which breaks tomorrow with a TV ad called 'Lesson'. The spot takes place in a classroom bustling with Cadbury Creme Eggs eager to learn about Goo-ology. Director of strategy at Saatchi Saatchi, Richard Huntingdon, said: "The Creme Egg season opens ...
The two media agencies went head-to-head on the pitch, which was called earlier this year. Mindshare had held the account, worth an estimated 300 million for the past eight years. Greg Economos, the vice-president, marketing and innovation, Kellogg Europe, said: "It was a difficult decision, and we ...
. Agency: Beattie McGuinness Bungay Creatives: Dom Martin, Toby De Havilland, Carl Loodberg, Andreas ... on both TV and online with more than two million views. Agencies: AKQA, Wieden & Kennedy, Attention ... of the landscape, winging viewers digitally to new "undiscovered" destinations. Agency: Lean Mean Fighting ...
, by Agency Republic, is proof that digital agencies should leave TV alone. 9. Nintendo Wii, the Redknapps ...
LONDON - Unilever has confirmed that Lowe Worldwide has picked up the bulk of Knorr's £100 million global advertising account.
First Drinks is looking for an agency to handle the global digital account for its Sailor Jerry rum
For this year's Famous Grouse Christmas ad, created by Abbott Mead Vickers BBDO, the agency has
undisclosed agencies. The agency picks up the business from Wieden & Kennedy, which did not repitch
The account, thought to be worth around $2 million, was previously split between several agencies. Digitas handled the direct business, Razorfish worked on the interactive account and Momentum looked after ... with mcgarrybown in New York, while MediaVest will continue as Kraft's media agency. As a Kraft roster shop, Euro ...
The agency picked up the media business out of Haworth, and the promotional work from RPM Connect. Campbell Mithun already has a relationship with Schwan, as its subsidiary shop BrandOptix has worked on the company's corporate identity for five years. Schwan, whose brands include Asian Sensations, Freschetta ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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