to remove filtersMr Kipling to sponsor ITV1's All Star Mr and Mrs
21 Dec 2009 | by Ian Darby
was negotiated by Starcom MediaVest Group, Premier Foods' media agency and McCann Erickson will create the idents ...
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New business leagues 2009
31 Dec 2009
View the full versions of the agency new business leagues published in Campaign magazine last year....Each week, Campaign magazine publishes the top ten agency business rankings for: creative media direct marketing digital In the attached table above, we publish the entire leagues, including agencies further down the lists. The table shows the cumulative totals for new business wins ...
Row erupts between ITV and media agencies over payment terms
17 Dec 2009 | by Ian Darby
LONDON - A row has erupted between media agencies and ITV over changes that the broadcaster...According to agency sources the broadcaster has contacted agencies to tell them that from next ... . Currently ITV allows agencies leeway on this, typically until the 25th of each month, affording agencies more time to process payments from clients. Media agencies seem determined to fight the move and have ...
PHD lands Unilever's $450 million media business in China
17 Dec 2009 | by Ian Darby
and buying review as its media agency PHD has landed Unilever's estimated $450 million media account in China....Sources close to the pitch said that PHD had triumphed following a contest against the incumbent Mindshare, Interpublic s Mediabrands and Vizeum. The appointment is confined to the Chinese market with news on Unilever appointing agencies in other regions, including Western Europe, not expected until ...
Universal Music appoints MediaCom to £100m pan European media
15 Dec 2009 | by Anne Cassidy
MediaCom, which already handles the 30 million UK business, won the account after a protracted head-to-head pitch against Aegis-owned Carat. MediaCom has held the Universal Music UK account since the agency s launch in 1999. Universal Music handles artists such as Amy Winehouse, U2, Elton John and Take ...
Publicis staff provide X-Factor in Christmas video
15 Dec 2009 | by Staff
is taking over advertising agencies!" But another comment leaps to the defence of the agency, saying: "This ...
Eli Lilly hunts media agency for Viagra rival
11 Dec 2009 | by Anne Cassidy
LONDON - The pharmaceuticals giant Eli Lilly is looking for a media agency to handle its pan...The company has already held chemistry meetings with a number of UK agencies competing for the business. Unlike the Pfizer-owned Viagra, which works for a four-hour time window, Cialis can be effective ... for Cialis in August this year, awarding the business to a Dutch advertising agency. ...
Fiat moves £20 million media out of MEC into Maxus
09 Dec 2009 | by Anne Cassidy
of Mediaedge:cia and into its sister WPP agency Maxus as part of a global realignment.
MediaCom wins £5m Beverage Brands media
08 Dec 2009 | by Anne Cassidy
MediaCom won the business following a pitch against undisclosed agencies. The previous incumbent was John Ayling Associates, which has handled the business for the past 13 years. The account includes the media arrangements for WKD and WKD Core Apple Cider, which launched recently. Debs Carter, marketing ...
Daniele Fiandaca to leave Profero
08 Dec 2009 | by Ian Darby
the agency to pursue other interests....Fiandaca, who has worked at Profero since 1999, will leave the agency before Christmas but will remain a shareholder in the company and will continue to run Creative Social, the collective of digital creatives he co-founded in 2003. He replaced Profero co-founder Wayne Arnold as European chief executive ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
