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Watchdog bans misleading Spicerhaart mailing

and had believed it was evident the mailing was marketing material used to seek estate agency instructions ...

Draftfcb retains £15 million Post Office DM business

Normal 0 0 1 94 536 4 1 658 11.773 0 0 0 The agency beat OgilvyOne and TMW to the business in the final round. Draft will now be briefed with developing ... together a shortlist of 12 agencies in July before cutting to the final three in late October. ...

Orange appoints Iris to retail marketing account

after a pitch against undisclosed agencies....pitching process, we are delighted to have chosen iris to be our sole agency for our retail marketing ...

Premier Inn seeks shop for CRM task

The company is thought to be looking for an agency to help deepen its relationship with people who have stayed at its hotels and increase loyalty by contacting them about special offers and late deals ... Campbell Roalfe/Y R since 2007. The agency won the brief to handle the 22 million rebrand from Premier ...

Chris Clarke takes charge at SapientNitro UK

charge of the London office of the recently merged agency....-play digital build accounts. The agency is close to appointing a group executive creative director to oversee ...

Save the Children seeks lead DM shop

Save the Children has called a pitch to find a lead agency on its direct marketing account....The charity has worked with a number of different agencies over the past two years across its ... care. Whitewater has also handled some retention work with other agencies since the beginning ... putting its entire below-the-line activity into one agency. The last time the charity did this was in 2002 ...

Carlson Marketing acquired by Nectar's Canadian owner

Normal 0 0 1 121 691 Haymarket Publishing 5 1 848 11.516 0 0 0 The acquisition, from the hotel owner Carlson Companies, includes all Carlson Marketing s agencies across 17 countries including the US, where it has its strongest presence ...

Partners Andrews Aldridge wins Sony Professional Services eCRM account

The agency will be responsible for the strategy, planning and creative delivery of a new CRM programme, designed to help Sony build up a stronger relationship with its business clients. The first ... also picked up a brief from the financial services company First Direct. The agency ...

Nestlé calls review of UK direct roster

LONDON - Nestlé is reviewing its direct marketing agency arrangements in the UK with a view...meetings with an undisclosed list of non-roster agencies earlier this week. It is looking for agencies with strong eCRM and digital experience. Later this week, it will draw up a shortlist of agencies to pitch for places on the new roster against existing roster agencies. Nestl s relationship marketing activity ...

Andrews Aldridge wins NI direct brief

, Katie Vanneck-Smith. The titles already have relationship with the Engine-owned ad agency WCRS. The agency has been briefed to create all customer relationship management programmes and direct activity ... with EHS Brann, but Vanneck-Smith wanted an integrated agency relationship to mirror the way in which Times ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.