Agencies line up for pan-European Speedo task
19 Nov 2009 | by Claire Billings
LONDON - Speedo has approached agencies with a brief to develop a pan-European integrated campaign
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Advertising in the noughties - Advertising agency of the decade shortlist - Bartle Bogle Hegarty
02 Dec 2009 | by Staff
Campaign presents the highlights from creative agency BBH spanning the past decade....The work includes ads for clients including Levi's and Barnado's. Find out the winner of the agency of the decade in Campaign 's review of the naughties, published next week. ...
CMW lands breast cancer fashion task
12 Nov 2009
The agency won the account without a pitch, and will create an outdoor, digital, PR and social media campaign to raise awareness of the charity's fashion push. The work will feature a number of yet-to-be-decided celebrities, and will play on the campaign's heritage. TBWA\London created last year's work, which featured ...
Coty retains JWT to £70 million Rimmel account
09 Nov 2009 | by Matt Williams
The agency won the business following a pitch against Fallon London and Laird Partners, the New York-based creative agency that specialises in fashion and luxury brands. Having retained the account ... and the US. The agency will also be responsible for creating a series of integrated campaigns that help ...
Agencies vie for global Gucci ad task
29 Oct 2009 | by Kate Nettleton
LONDON - Gucci is hunting for an ad agency to handle a new global advertising brief....It is talking to both traditional ad agencies from the UK and Europe, and specialist fashion marketing and branding companies. An agency is expected to be appointed before the end of the year. Gucci ... briefed agencies to devise a brand idea that will bring together its separate divisions. The hunt for a ...
Replay calls pan-European advertising pitch
15 Oct 2009 | by Kate Nettleton
and is in the process of lining up agencies to compete for the business....the majority of its advertising in-house but is understood to be seeking an agency for a retained marketing relationship. Atletico International, the Barcelona-based agency, recently worked with Replay on a TV ...
Burberry kicks off global media pitch
01 Oct 2009 | by Ian Darby
The fashion group has made approaches to net-works ahead of a pitch for the business. Agency sources suggested Burberry is considering several possible routes leading to greater consolidation, which ... strategic brand partner, currently uses agencies on a local basis but is looking for a more consistent ...
Quique the Head stars in Diesel internet film
29 Sep 2009 | by Staff
The new viral features an Argentinian character named Quique the Head, who was born as a head without a body. The internet film, created by Spanish agency Shackleton, takes the form of a mock documentary. Quique is shown working in an architect's firm and with his girlfriend. The film was designed ...
Publicis Groupe and Microsoft form mobile marketing partnership
23 Sep 2009 | by Noel Bussey
LONDON - Phonevalley, Publicis Groupe's mobile marketing agency and part of VivaKi, has forged a...Normal 0 0 1 166 948 7 1 1164 11.773 0 0 0 The agency will now create customised mobile advertising solutions, technology and metrics to run across Microsoft's mobile web properties, including the Microsoft Media Network, Bing and MSN. Initially Phonevalley ...
Dare wins New Look social media brief
17 Sep 2009
media agency....The agency, which won the account after a five-way pitch, has been briefed to develop the retailer's social media strategy and devise a campaign that engages with blogging communities and social network users. Its first task will be to work on the launch of the store's autumn/winter range, which ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
