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Orange appoints Iris to retail marketing account

after a pitch against undisclosed agencies....pitching process, we are delighted to have chosen iris to be our sole agency for our retail marketing ...

Simon Andrews to run mobile start-up

-service mobile agency in partnership with the digital media specialist Agenda21....The agency, called Addictive, will provide mobile advertising and content, apps and services ... and Nick Suckley, the co-founders of Agenda21, as founding partners. Though the agency is not an offshoot ... -service agency like us, the opportunity is there to make a real impact." Andrews left Mindshare in June to set ...

O2 announces review of digital account

LONDON - O2 today announced a review of its UK digital ad account, currently held by Agency...The agency has been asked to repitch for the account, and O2 will work with ISBA to select other agencies to vie for the account. The work covers strategic digital planning, social media requirements ... leadership position in the digital sphere. "We want to ensure we have the best in class agencies delivering ...

TBWA plots conflict operation for Skype

appointed a global roster of agencies last month. Along with TBWA\London, it appointed Rapp to its CRM ...

TBWA 's Skype win under threat due to Vonage conflict

The agency has run into problems as its New York shop, TBWA\Chiat\Day, already handles the ad ... appointed a global roster of agencies last month. Along with TBWA\London, it also appointed Rapp to handle ... just one week after Tim Lindsay, the UK president of TBWA\Group UK, left the agency. He has been ...

Telefónica kicks off global ad overhaul

LONDON - Telefónica has kicked off the search for an advertising agency to handle a global...s new brand positioning and identity. The appointed agency is expected to bring alive Telef nica ... , as part of the ongoing process, advertising agencies will be engaged at the correct and appropriate time. ...

Publicis team lands EUR70m wind brief

of agencies to handle its EUR70 million global integrated account....Led by Saatchi Saatchi Sustainabilty, the agencies won a final shoot-out against Naked Communications in a process managed by the Danish intermediary Hestbaek Consult. Y R Brands and Euro RSCG New York were eliminated in an earlier round. Saatchis has been briefed to create advertising to help ...

TBWA\Media Arts, Rapp and Wolff Olins win Skype global advertising

proposition for the company, which has previously relied on agencies in local markets to produce individual ... video to educate consumers on how to use the service. The three agencies were appointed after a pitch ... business. Agencies were asked to pitch in teams for the account, with each team consisting of an ad ...

EDF begins search for agency to overhaul online work

LONDON - EDF Energy is looking to appoint a lead digital agency to overhaul its online activity....with its above-the-line advertising. EDF does not work with a retained digital specialist agency. Its direct marketing agency, Archibald Ingall Stretton, has developed online activity and microsites relating ... account and Euro RSCG London, EDF's ad agency, is also expected to take part. The Green Britain Day ...

Vodafone reveals thinking behind global repositioning

the new positioning earlier in the year after the agency also asked Bartle Bogle Hegarty, WPP and McCann ... created the framework and tone of the ad and agencies in local markets will be asked to create work based ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.