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Dentsu lands East Coast rail account

, the public-sector franchise that runs the East Coast train line between London and Scotland. It is the agency.... These qualities are exactly what we need in an agency to help make East Coast a success." Kelly was appointed ...

Premier Inn seeks shop for CRM task

The company is thought to be looking for an agency to help deepen its relationship with people who have stayed at its hotels and increase loyalty by contacting them about special offers and late deals ... Campbell Roalfe/Y R since 2007. The agency won the brief to handle the 22 million rebrand from Premier ...

Cyprus Tourism reviews £10m ad and media accounts

Team Saatchi currently handles advertising for the organisation, while its media planning and buying is managed by the Cyprus-based agency Epistle. The territories included in the review include ... was the organisation's agency in the UK. The account went up for pitch in August last year, and OMD declined to repitch ...

National Express poster cleared by ASA

of low priced tickets available justified the ad s claim. It concluded the ad, by Leeds agency Smart ...

Media agencies vie for £30m EasyJet

Agencies have yet to be approached but the low-cost airline is planning to send out a request for information in the near future. The incumbent on the business, OMD, has been informed of the review. It is not known whether the agency will repitch for the account, which covers European markets including France ...

Travelodge kicks off £2.5m ad pitch

LONDON - Travelodge is on the hunt for an advertising agency to handle its £2.5 million advertising...of undisclosed agencies lining up to pitch for the eCRM-focused brief. ...

Monarch Travel calls review of £5m UK media account

. The agency won the business after a final shoot-out against PHD. Last month, Monarch's annual Lapland ...

PHD wins Canaries tourism media task

The network won the business, which includes the 1.6 million UK media account, after a pitch process. Its Manchester-based agency PHD North will handle the UK account, which was previously held by Media Campaign. PHD will handle the account across 14 European markets including Germany, Spain ...

InterContinental Hotel Group kicks off global ad review

LONDON - InterContinental Hotels Group is looking for an agency to handle the combined global...The multinational hotel company is holding a pitch between its current global roster agencies, McCann Erickson in Europe and Fallon in the US, with a view to consolidating its business into one agency network. Tom Seddon, the chief marketing officer for the InterContinental Hotels Group, is leading ...

Travelodge kicks off search for digital advertising shop

Travelodge, the budget hotel chain, is on the hunt for an agency to handle its digital advertising...The company has approached agencies with a request for information, and will hold a formal pitch for the business later in the year. The process is being handled by the AAR. The successful agency will work ... campaigns. Travelodge works with a number of agencies on its advertising and digital accounts, including ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.