21 Dec 2010
| by Sara Kimberley
available on Virgin Atlantics homepage.
The film was developed by LBi in conjunction with the agency ...
03 Dec 2010
| by Russ Lidstone and Anthony Edwards, Euro RSCG London
With technological progress moving so quickly in the 21st century, agencies must already have...of a communications revolution, the collective agency response has been a steady evolution of how ...
of "all agency" co-operative working, delivering visually consistent work. Given the protectionist nature of agencies, this is an impressive step forward, but, on the whole, what we produce hasn't really changed. Too ...
03 Dec 2010
| by Julian Baker, Douglas Broadley and Paul Simonet, Imagination Europe
, is the best way for agencies to satisfy clients' voracious appetite for compelling brand content...say that many agency businesses were a disaster waiting to happen before the recession hit ...
of agencies refocusing has not been new business models, new styles of remuneration or even new technologies ...
and better ways. The transforming power of creativity has never been more in demand. Agencies up for the task ...
03 Dec 2010
| by Ida Rezvani and Beeker Northam, Dentsu London
Give an old word for an old world a progressive new meaning and agencies can be the force...in order to stop their agencies fighting over the budget?"
As media fragmented and more specialists popped up, the argy-bargy between agencies worsened, with everyone wanting a slice of the pie. The work ...
ad agencies are still predominantly run by men, and their graduates tend to have come from a similar ...
03 Dec 2010
| by Pietro Leone and Jim Taylor, G2 Worldwide
creative idea leveraged across different touchpoints.
Clients and agencies looked at the consumers ...
be at the holding group level; or within bigger agencies or agency groups, working with multiple disciplines; or across individual agencies.
A triumvirate of communications planner, creative and data analyst must do ...
03 Dec 2010
| by James Easterbrook, MyAgency
, whichever side of an agency invoice we sit.
So let's consider what this approach can actually do for a ...
relationships can be curated but not controlled.
As an agency, we see it as a huge opportunity. Applying our ...
successfully means agencies and clients need to change the way we work together, our attitude to reward ...
03 Dec 2010
| by Neil Henderson, St Luke's
discussion about how to get agencies to work together or how to manage a one-stop shop agency and how many P ...
agencies, striving towards the same goal?
If we are to make integration work, we have to start ...
their experience and the culture they are steeped in - then no matter how aligned your agencies are, you can never ...
03 Dec 2010
| by Nick Emmel, Dare
-draining and complex task. Agencies need to have the confidence to say no to bells and whistles. Integration ...
more effective end product. I still titter at Dagens Industri's spoof agency award video: "In late 2009, we were chosen as the head agency for a well-known Japanese car manufacturer. Our first mission ...
03 Dec 2010
| by James Devon and Stephen Maher, MBA
, owned and created media. You need an agency or agencies that have a shared culture and are structured to focus on the goal of delivering ROI for the client's business overall. In other words, you need agencies ...
to identity through to all communications
- Post-integration requires agencies with post-integration DNA ...
03 Dec 2010
| by Tash Whitmey and Daniel Floyed, EHS 4D Group
and distributed in the way - and only the way - their agencies decreed. Make mine an Old Fashioned. Cheers ...
expertise.
It's no longer about the old-fashioned ad agency working through clients to cascade an idea across other specialist agencies. It's about finding a smart, modern way to focus on and address a client ...
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