to remove filtersTop 10 worst celebrity ads
13 Dec 2010 | by Staff
really go on Thomas Cook holidays? To some extent, Beta s maiden work came to define the agency given ...
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Saatchi & Saatchi X hires P&G boss as CEO Worldwide
14 Dec 2010 | by Sara Kimberley
at the leading global agency in shopper marketing immediately, leaving Murray to take up the role of founder ... , India, China and wider Asia Pacific, the Middle East and Africa. The agency, which is part ... and was centred on the US shopper-marketing agency ThompsonMurray, which Saatchi Saatchi acquired ...
WPP buys US DM house
09 Dec 2010 | by Ed Owen
WPP has bought US DM agency Marketing Direct for an undisclosed sum, in a deal brokered through KBM...This is the second acquisition by KBM in a month, following the purchase I-Behaviour three weeks ago. Based in St Louis, Missouri, Marketing Direct designs and executes campaigns, including agency ... . WPP bought North American and Dutch agency Taxi in November, again for an undisclosed sum. WPP ...
Iris strengthens relationship with London 2012
06 Dec 2010 | by Sara Kimberley
The agency won the account to promote its mascots online following a competitive pitch against undisclosed agencies. The aim is to encourage young people to get involved in sport. The appointment strengthens Iris relationship with Locog after it created Wenlock for the Olympics and Mandeville ...
Nationwide lines up agencies for ad review
06 Dec 2010 | by Sara Kimberley
Nationwide s long-standing incumbent agency Leagas Delaney has also made it onto the list, alongside 18ft and Rising and Publicis London. A shortlist of three agencies is expected next week ... and is being handled through intermediary Agency Insight. Nationwide is also approaching digital agencies about ...
New business leagues (3 Dec 2010)
03 Dec 2010
Each week Campaign publishes the agency new business rankings across the creative, media, digital and direct marketing sectors. The attached table ranks agencies according to how much business they bring ... , but a look back at previous weeks will give a snap shot of how agencies were doing up to that point ...
Euro RSCG London: Invent The Future
03 Dec 2010 | by Russ Lidstone and Anthony Edwards, Euro RSCG London
With technological progress moving so quickly in the 21st century, agencies must already have...of a communications revolution, the collective agency response has been a steady evolution of how ... of "all agency" co-operative working, delivering visually consistent work. Given the protectionist nature of agencies, this is an impressive step forward, but, on the whole, what we produce hasn't really changed. Too ...
Imagination Europe: Transforming Businesses through Creativity
03 Dec 2010 | by Julian Baker, Douglas Broadley and Paul Simonet, Imagination Europe
, is the best way for agencies to satisfy clients' voracious appetite for compelling brand content...say that many agency businesses were a disaster waiting to happen before the recession hit ... of agencies refocusing has not been new business models, new styles of remuneration or even new technologies ... and better ways. The transforming power of creativity has never been more in demand. Agencies up for the task ...
Dentsu London: The Hadron Collider
03 Dec 2010 | by Ida Rezvani and Beeker Northam, Dentsu London
Give an old word for an old world a progressive new meaning and agencies can be the force...in order to stop their agencies fighting over the budget?" As media fragmented and more specialists popped up, the argy-bargy between agencies worsened, with everyone wanting a slice of the pie. The work ... ad agencies are still predominantly run by men, and their graduates tend to have come from a similar ...
G2 Worldwide: New Beginnings
03 Dec 2010 | by Pietro Leone and Jim Taylor, G2 Worldwide
creative idea leveraged across different touchpoints. Clients and agencies looked at the consumers ... be at the holding group level; or within bigger agencies or agency groups, working with multiple disciplines; or across individual agencies. A triumvirate of communications planner, creative and data analyst must do ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
