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The agency beat Wunderman and Rapier in a final shoot-out of the Lloyds TSB review that began ... : "We are pleased to announce the appointment of Proximity as the new BTL agency for Lloyds TSB. Following a review of leading agencies, we believe Proximity offers the capability and expertise we need ...
WPP has bought US DM agency Marketing Direct for an undisclosed sum, in a deal brokered through KBM...This is the second acquisition by KBM in a month, following the purchase I-Behaviour three weeks ago. Based in St Louis, Missouri, Marketing Direct designs and executes campaigns, including agency ... . WPP bought North American and Dutch agency Taxi in November, again for an undisclosed sum. WPP ...
the car-valuation company's decision to appoint an advertising agency....We Buy Any Car, which spends 9 million on advertising, is understood to be close to appointing the appropriately named Manchester-based agency Driven. Driven is believed to be in final negotiations over the account after a pitch that also included Ruby and WDMP. However, Paul Coulter, the head of marketing ...
Langdon blaming delays in client decisions in its creative agency division for its new business conversion...Digital Marketing Group owns the 20:20 agency brand and operates in e-commerce and data services, which it said was still waiting for a recovery in financial services. The company's results for the six months ending 30 September show revenue dropped 8.9% year on year to 22.4m. Recent client wins ...
Diageo GB has reduced its roster of direct marketing agencies to Tullo Marshall Warren and RPM...from January. Diageo began the review of its below-the-line agency arrangements in April this year. Roster creative agencies include Abbott Mead Vickers BBDO, Adam Eve and JWT. They will be unaffected ... of agencies we employ for our below-the-line services and began investigating how we could work smarter ...
marketing agency Wunderman in 1958. Last month, WPP reported a 12.2% rise in third-quarter revenue ...
new talent from an agency, supplier or client company across digital, direct, interactive or mobile ... manager at Honda Motor Europe, Scott Logie, managing director of direct marketing agency Occam, Lucy ...
and technology. Worster said: "SFW is a top agency that shares our philosophy and vision for the future ... direct agency making stronger connections." ...
agency McCann Erickson, Future s in-house creative solutions team, its ad sales team and Future360 ...
choose to engage with (and give our personal data to). As agencies marketing their clients' brands ... agency R/GA, not a DM shop, "Nike+ is the best piece of DM content," Rik Haslam, the group creative ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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